Social Media Manager Job at Walker Sands

Job Description

Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a creative Social Media Manager to help fuel that continued growth. As an agency, we exist to accelerate growth for our clients: B2B technology and services businesses ranging from growth-stage Silicon Valley companies to global Fortune 500 enterprise brands. We’re looking for a Social Media Manager to join our Strategic Communications team and help B2B brands show up in smarter, more creative, and more effective ways across social. This is a role for someone who understands that social media isn’t just a distribution channel — it’s where brands build relationships, shape perception, and earn attention. You’ll lead strategy and execution for a portfolio of clients, partnering with creatives and account teams to deliver content that drives engagement and business outcomes.

Job Responsibility

Serve as the social media strategist for 4–6 B2B clients, owning platform strategy, content direction, and performance
Translate business goals into social strategies that build brand, engage audiences, and drive measurable outcomes
Contribute to client calls, presenting performance insights and strategic recommendations with confidence
Develop content strategies and recurring content plans that elevate brand voice and differentiate clients in competitive markets
Provide clear direction and feedback to copywriters and designers to ensure content is insight-driven, on-brand, and high quality
Contribute to brainstorms and creative development, bringing fresh, bold ideas to social campaigns
Review and refine content to ensure clarity, accuracy, and alignment with messaging
Manage publishing, engagement, and optimization across key social platforms, including LinkedIn, Instagram, X, Facebook, Reddit, TikTok, YouTube, and emerging channels
Oversee day-to-day execution while maintaining a strategic lens on performance and audience engagement
Build and manage KPI dashboards using tools like Sprout and Sprinklr
Analyze performance at both the post and program level to identify trends, insights, and opportunities
Translate data into actionable recommendations — from weekly optimizations to quarterly strategic shifts
Stay ahead of platform changes, algorithm updates, and emerging formats to keep clients relevant and competitive
Identify opportunities to incorporate new tactics, including influencer programs and experimental content formats
Support influencer strategy and execution — from sourcing to performance tracking and optimization
Partner with cross-functional teams including PR, creative, account management, and project management to deliver integrated campaigns
Act as a connector between disciplines, ensuring social strategy aligns with broader marketing efforts

Requirements

4+ years of experience developing and executing organic and paid social media strategies
Experience working in B2B and agency environments
Proficiency with social media management and listening tools such as Sprout Social and Sprinklr
Experience with influencer tools such as CreatorIQ, Upfluence, or Tagger
Strong understanding of analytics — able to move beyond reporting to uncover insights and shape strategy
Comfortable managing multiple client relationships and deadlines in a fast-paced environment
Strong communication skills — able to present ideas, defend recommendations, and collaborate effectively
Ability to adapt to different brand voices, industries, and creative styles