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We’re on an exciting journey – and we want you to be part of it. Premier Inn is evolving. We’re shaping a new strategy, redefining how we speak to our customers, and putting more power behind our social media presence than ever before. This is your chance to join us at a pivotal moment and make a real impact. About the Role As our Social Media Manager, you’ll be the driving force behind our social media strategy – connecting it seamlessly with our brand vision. You’ll lead the charge in creating content that resonates, engages, and inspires, helping us reach new audiences, especially younger demographics. From organic social planning to paid media insights, you’ll know what works, what doesn’t, and what’s next.
Job Responsibility:
Shape the Strategy: Develop and implement a best-in-class social media strategy aligned with our brand goals
Create & Curate: Build compelling content month by month, ensuring tone of voice and visual appeal hit the mark
Stay Ahead: Keep your ear to the ground on social trends, competitor activity, and emerging platforms
Collaborate: Work across multiple stakeholders and partner with media giants like Meta, TikTok, and LinkedIn
Measure & Optimise: Analyse performance, report on success, and use data to drive continuous improvement
Lead & Inspire: Manage a Social Media Executive and guide influencer marketing initiatives
Requirements:
A social media expert with big brand experience (agency or client-side)
Strategic thinker with hands-on knowledge of organic social plans and a good understanding of paid media
Strong sense of tone of voice, visual aesthetics, and what works for different audiences
Confident working with senior stakeholders and media partners
Analytical mindset – comfortable using data to inform decisions
Desirable: Team management and influencer marketing experience
Nice to have:
Team management and influencer marketing experience