Social Media Manager

• Develop and execute a holistic organic social strategy across current and emerging platforms (Instagram, TikTok, Pinterest, etc.)
• Own platform-specific content calendars aligned with brand priorities, launches, and the broader marketing roadmap
• Concept, plan, and execute social-first campaigns, product launches, and seasonal moments
• Ensure consistency of brand voice, tone, and visual identity across all social touchpoints
• Actively manage and engage our social community by responding to comments, DMs, mentions, and tags
• Serve as the primary point of contact for inbound social inquiries
• Foster meaningful two-way conversations that strengthen loyalty and advocacy
• Identify ongoing and campaign-specific content needs (evergreen, launch, editorial, UGC, trend-led)
• Collaborate closely with Creative and Marketing teams to plan and execute photo and video shoots
• Brief and commission content from internal teams and external creators as needed
• Edit and adapt content across formats and platforms
• Manage the merchandising and promotion of TikTok Shop in partnership with Operations
• Develop and maintain a TikTok Shop content and promotion calendar
• Track and report on performance
• Partner with the Influencer Marketing Manager to plan creator-led social campaigns, develop briefs, and select creators
• Collaborate with PR and Marketing on brand partnerships, giveaways, and collaborative moments
• Analyze UGC and creator performance
• Track and analyze organic and boosted content performance across core KPIs (reach, engagement, traffic, conversion)
• Deliver monthly performance reports highlighting insights, trends, competitive context, and recommendations
• Stay up to date on platform updates, algorithm changes, and cultural trends
• proactively test new formats and tactics
• Propose new social initiatives tied to major launches, seasonal moments, or cultural opportunities

• Bachelor’s degree
• 3–5 years of experience in social media management and content creation (consumer, beauty, lifestyle brands preferred)
• Proven track record growing organic social audiences, engagement, and brand impact
• Strong creative instincts with an exceptional eye for visuals, storytelling, and platform-native content (art, photography, or creative background a plus)
• Excellent writing, editing, and communication skills
• Hands-on experience with social and analytics tools (e.g., Archive, Dash Social, Google Analytics, Canva, CapCut)
• Comfortable owning social channels end-to-end, including occasional off-hours or weekend monitoring
• Highly organized, able to manage multiple projects and timelines simultaneously
• Entrepreneurial, curious, and excited to test, learn, and iterate in a fast-moving environment

Photography and video editing skills are a plus