Social Media Manager

• Leads the operational execution of Optimizely’s organic social media activities across assigned priority platforms, with guidance on overall direction
• Responsible for delivering high-quality, on-time social media work products, proactively identifying risks or dependencies and escalating as needed
• Manages and executes one or more defined social initiatives that support broader business and brand goals
• Supports ideation for incorporating customer stories, product narratives, company milestones, and data-driven insights into compelling social content
• Applies working knowledge of social platforms, audiences, and trends to solve moderately complex social and brand challenges
• Contributes to the development and execution of platform-appropriate content, balancing creativity, brand guidelines, and performance expectations
• Tracks, analyzes and reports key social metrics on a regular basis, shares insights and recommendations with internal stakeholders
• Monitors current events, platform trends, and digital culture to inform timely and relevant social media activations
• Identifies opportunities for social-first and social-only content—such as questions, polls, short-form video, GIFs, infographics, and trending formats—to increase reach and engagement
• Communicates regularly with internal partners (e.g., Brand, Creative, Campaigns, PR) to align on content, timelines, and execution details
• Maintains and champions brand integrity, consistency and tone across all social content and interactions
• Influences within their immediate sphere by advocating for social best practices and platform considerations during planning and execution
• Engages with audiences proactively and reactively: Uses social listening to monitor conversations, keywords, and sentiment, engaging when appropriate or escalating to internal teams, and manages community interactions including triaging support or sales-related inquiries
• Works with general direction and clearly defined objectives, exercising judgment within established frameworks and guidelines
• Determines day-to-day execution plans, content sequencing, and engagement tactics for assigned initiatives
• Makes routine tactical decisions related to posting, engagement, and issue escalation, seeking guidance for higher-risk or ambiguous situations
• Collaborates effectively with cross-functional partners to support integrated social execution
• Builds strong working relationships and responds constructively to feedback
• Shares learnings, tools, and execution tips with peers to contribute to team effectiveness and consistency

• Possesses and applies working knowledge of social media platforms, audiences, trends, and digital engagement best practices and applies this knowledge in day-to-day execution
• Demonstrates in-depth familiarity with defined social programs and processes within the communications and marketing function
• Uses developing expertise to identify opportunities for improvement and provides input or recommendations within their area of responsibility
• Demonstrates foundational business acumen
• understands basic relationships between social performance metrics and immediate marketing or brand outcomes
• Possesses exceptional written communication skills with the ability to adapt tone and messaging for different platforms and audiences
• Experience with enterprise social management tools (Hootsuite preferred) and social listening/reporting tools
• Bachelors degree or equivalent

Experience with influencer engagement, brand advocacy programs, or thought-leadership development is a plus