Social Media Manager Jobs

Social Media Manager

The Good Influence

Location:
United Kingdom, London

Category:
-

Contract Type:
Not provided

Salary:

40000.00 - 45000.00 GBP / Year

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Job Description:

We’re looking for an experienced and strategic Social Media Manager to cover maternity leave on one of our largest and most dynamic beauty clients in the UK and North America. The role is both creative and analytical, overseeing all aspects of organic social strategy and execution across both markets. You’ll be the day-to-day lead and client contact for all organic social activity, responsible for planning, briefing, approving and optimising content, managing shoots, reporting on performance, and ensuring all social activity ladders up to business and brand goals. This role suits someone who blends creativity with commercial and strategic acumen - equally at home concepting content ideas as they are analysing performance data or managing budgets.

Job Responsibility:

Act as the main day-to-day client contact for all organic social matters
Lead communication for client projects or accounts, share results and collate error-free collaboration documents that meet client expectations
Manage the quality of client deliverables, ensuring adherence to brand and project guidelines
Work closely with the Business Director to ensure delivery within agreed scopes of work, budgets and timelines
Represent the organic social team in cross-functional conversations, ensuring consistency and collaboration across channels
Lead the long-term organic social strategy, content calendars and channel strategies for Weleda UK & US
Translate brand and business objectives into actionable social media strategies by curating and introducing culturally resonant trends
Facilitate planning sessions and support creative teams with insight-driven input
Identify opportunities for experimentation, platform innovation and trend adoption - while maintaining brand integrity
Brief & collaborate with design, influencer, or editorial teams on content purpose, tone, story arc, and audience relevance to create fresh, authentic, and effective social-first creative
Balance trend-led inspiration with original thinking to ensure campaigns feel fresh, not formulaic
Lead scheduling quality and tool usage across accounts or projects
Implement improvements to publishing workflows and tool organisation
Keep the team informed of platform updates, new features, or bugs
Partner closely with influencer, paid and strategic teams to ensure cohesion across all social touchpoints
Direct and oversee shoots across various formats (high-production studio, lo-fi, live, or location-based) and manage all shoot requirements, including planning, crew, talent, and asset delivery
Ensure all content is optimised for platform best practice and aligned with brand guidelines, while encouraging creative experimentation
Work collaboratively with design, production and social executive teams to deliver social-first creative that feels fresh, authentic and effective
Oversee community activity across all channels, ensuring consistency, quality, and responsiveness
Lead engagement efforts during campaign moments, product drops, or real-time cultural events
Write and refine tone of voice guidelines, including reactive playbooks and escalation protocols
Own the reporting process for all organic activity - from weekly updates to quarterly reviews
Track performance against KPIs and use insights to inform future strategy and creative
Stay abreast of emerging trends, audience behaviours and platform updates, and share learnings with both client and internal teams
Build insight-led post-campaign analysis that provides actionable recommendations
Work with strategy and design to inform ideas using platform and audience data
Set up performance experiments (e.g., A/B testing) and advocate for innovation when results are flat
Line-manage and mentor the Social Media Executive with clarity and empathy, supporting their development and day-to-day work
Champion best practice in social media across the agency, sharing insights and inspiration regularly

Requirements:

4-5 years’ experience in social media management, either agency-side or brand-side
Proven experience leading organic social strategy and execution for a beauty or skincare brand
Strong understanding of social-first content production and trends across Instagram, TikTok, YouTube and beyond
Experience directing shoots in varied environments - studio, lifestyle, event and real-world contexts
Comfortable balancing creative ambition with practical production constraints and budgets
Excellent communication and client-facing skills - able to translate strategy into action and nurture trusted relationships
Confident working with budgets, scopes and statements of work
Strong analytical mindset with ability to translate data into creative and strategic recommendations
Highly organised, proactive and collaborative, with excellent attention to detail

What we offer:

Hybrid remote working - Tuesday & Thursday in office
Monthly Travel Budget
Monthly Wellness budget
Company bonus scheme based on both personal and company performance
Company pension scheme
Flexible hours: We allow our team to set their own time
Fast growing company and opportunity to grow with team
Open-minded company, welcoming thoughts and ideas to be shared
Working with charitable organisations to help raise funds and give back
Regular team socials
25 days holiday allowance (plus the bank holidays)
MacBook

Additional Information:

Job Posted:
December 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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