Social Media Manager Job at Luma AI (Los Angeles)

Job Description

This is a rare opportunity for a pioneering Social Media Manager to define a new medium and place Luma's frontier AI technology at the heart of the global creative ecosystem. You will be instrumental in crafting the story that launches a global movement, transforming our technological marvel into the indispensable tool for the world's leading creators.

Job Responsibility

Craft and execute a market-making social media strategy that introduces Luma's foundational multimodal AI to a global audience and creates an entirely new market category
Build our social presence from the ground up, owning content creation, video editing, and copywriting across key platforms with impeccable taste and visual craft
Pioneer new content formats and engagement strategies that resonate with creative professionals and AI enthusiasts, turning ambiguity into viral moments and community growth
Operate with high agency and extreme ownership, driving tangible, high-impact go-to-market outcomes in a fast-paced, resource-constrained environment
Collaborate closely with our Product, Engineering, and Research teams to translate complex AI concepts into magical, accessible, and shareable social content

Requirements

5+ years of professional experience in social media management, content creation, or brand marketing, with a proven track record of driving significant impact
A demonstrated 'builder' with a history of creating social media engines or communities from scratch (0-to-1 experience)
Exceptional aesthetic taste and an obsession with visual craft and detail, evident in a strong, opinionated public portfolio or past brand work
High agency and the ability to operate autonomously in ambiguous, fast-paced environments, taking full ownership of end-to-end execution
A genuine passion for the creative potential of AI and Luma's mission to expand human imagination

Nice to have

Experience at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or leading creative software/video apps (e.g., Figma, Notion, TikTok, Adobe)
Demonstrated mastery of specific social platforms (e.g., X/Twitter, TikTok, Instagram, YouTube) and their native content formats (short-form video, technical threads, meme culture)
Experience in a role that required translating complex technical products into engaging, user-friendly content
A portfolio that showcases viral growth milestones, high engagement rates, or successful community-building initiatives

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