Social Media Manager

• Actively engage with consumers on owned social media platforms using integrated management tools
• Reactively and proactively manage conversations in social media, serving as the brand’s voice with authenticity and agility
• Collaborate with internal teams (brand, consumer services, legal, IT, etc.) and external agencies (media, PR, digital) to support integrated messaging and cohesive community engagement
• Participate in real-time social conversations and identify cultural trends to inform content and community strategies
• Support development and refinement of FAQs, brand responses, and community engagement content
• Share and document best practices in social copywriting across the broader community management team
• Maintain an up-to-date understanding of social media platforms, engagement trends, and risk signals
• Contribute to the execution of agile content plans and identify engagement opportunities through daily monitoring
• Deliver consistent coverage during assigned weekday and occasional weekend shifts, in coordination with a larger CM team

• Bachelor’s degree in Communications, Marketing, Journalism, PR, or related field—or equivalent work experience
• 1–2 years of community management or social media engagement experience, preferably in a brand or agency setting
• Proven copywriting and editing skills tailored for social media, including engagement and reputational risk scenarios
• Familiarity with Sprinklr or similar social media management platforms is strongly preferred
• Ability to maintain professionalism while collaborating cross-functionally across multiple departments and time zones
• Flexible schedule availability for assigned shifts and minimal rotating weekend coverage
• Adequate internet connectivity to support remote work responsibilities

Bilingual proficiency in Spanish or French is a plus