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Creative and strategic Social Media Manager to enhance the online presence of Met-Rx, Pure Protein, FITCRUNCH, and Body Fortress brands. Lead community engagement, develop compelling content, and manage social media strategies across all major social channels. Monitor consumer feedback and identify new opportunities for social innovation.
Job Responsibility:
Build and activate brands’ social media strategy
Map out cadence of content on quarterly calendars
Review and provide feedback to creative partners
Copyedit evergreen content
Source Fan Reshares featuring priority products
Manage surprise & delight shipments and strategy
Schedule all content and post live where applicable
Act as an in-house social creator
Develop creative social content primarily for TikTok and Instagram
Create engaging content to grow following, brand awareness, and sales
Conceptualize, script, produce, and shoot short-form video content
Spearhead brand’s influencer strategy and execution
Contact and respond to top-tier influencers
Build briefs for influencer content and review outputs
Act as a community manager across social channels
Monitor, track, and report on consumer feedback
Manage reactive escalations and proactive engagement
Lead maintenance of community management playbook
Own trendspotting and competitive tracking to identify new opportunities
Requirements:
Video production experience
Familiar with in-app creator tools across social platforms
Experience with video editing software like Adobe Premiere
Demonstrated experience with CapCut, InShot, Canva Adobe Premiere Pro
2-5 years of experience with a proven track record of growing personal or brand TikTok and Instagram
Must be comfortable with UGC photography / filming / editing and being on camera
Trend savvy with deep understanding of social trends, viral audios, slang
Experience in monitoring and reporting social media metrics and leveraging software tools (e.g., Later)
Experience with influencer campaign management – from identification to content creation
A love for delicious and nutritious supplements
What we offer:
Opportunity to lead a critical function in a growing mid-size CPG company
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