Social Media Manager Job at Adevinta (Berlin)

Job Description

You’ll be a core member of our newly formed in-house Creative Studio, helping us build and scale a high-performing organic social media presence for mobile.de and Null-Leasing.com. Working closely with content creators, designers, and stakeholders, you’ll execute our strategy, plan and deliver social content that drives audience growth, engagement, brand relevance, conversions, and measurable business impact. This is a hands-on, cross-functional role blending planning, creative direction, publishing, reporting, and community interaction.

Job Responsibility

Execute the organic social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms (e.g., Reddit)
Plan, publish, and optimise daily content to drive audience growth, engagement, brand awareness, and conversion outcomes (sessions, leads)
Maintain a performance-driven mindset with clear KPIs: follower growth, unique reach, engagement rate, content interactions, virality, and contribution to brand awareness and leads
Collaborate with Studio peers and creator partners to brief and co-create social-first visuals, videos, and campaigns tailored to each platform and audience
Proactively seek ways to scale content production without sacrificing creativity, relevance, or authenticity
Champion the use of AI and automation in content ideation, production, and optimisation
Continuously experiment with new formats, trends, and tools, using a test-and-learn approach to inform and scale future content
Launch rapid pilots, analyse results, and quickly iterate and scale what works
Work closely with the performance marketing team to align on audience growth goals, share insights, and ensure organic and paid efforts complement each other
Support campaign launches, influencer programs, partnerships, and product releases with integrated social execution
Engage directly with the community and coordinate with community managers to ensure responses, tone, and interactions align with brand voice and content goals
Track content performance, report on key metrics, and translate insights into actionable recommendations for scaling, monetisation, and brand impact
Stay ahead of platform updates and social trends to inform strategy and content formats

Requirements

Proven ability to grow and engage a targeted audience for classified marketplaces or automotive/mobility brands, with concrete examples of how your work drove measurable business impact
Demonstrated experience creating high-performing content that exceeds engagement benchmarks
Involvement in developing or executing social strategy hands on for at least one brand or high-growth project, including editorial, content pillars, and platform mix
Fluent in native content production for Instagram, TikTok, and at least one other major platform, with hands-on, trend-driven creative examples
Skilled at using data and insights to double down on what works, kill what doesn’t, and adapt rapidly to platform shifts
Comfortable briefing, co-creating, and providing actionable feedback to creators, influencers, and video editors
Demonstrated ability to ship high-volume, high-quality content (e.g., 30+ videos/month) and manage multiple campaigns or projects simultaneously
Curious about AI-powered tools and eager to pioneer their use in social content creation
Fluent in German (native-level) and English
brings energy and passion for automotive culture (or can learn it fast)
Highly organised, proactive, and comfortable working with multiple brands and calendars
Creative and data-driven, able to interpret metrics to inform content direction
Strong growth mindset, loves trying new things, and thrives in a collaborative team environment

Nice to have

Having experience managing multiple accounts is a plus
Hands-on experience with AI generated content production is a huge plus
Bonus: Hands-on with tools like ManyChat, Likeshop, Later, Sprout, CapCut, Canva, Figma, Creator Studio, or short-form video editing

What we offer

Recharge with 28 days of paid time off
Stay mobile with a €50 monthly transportation/mobility allowance
Keep growing with a development budget and access to coaching
Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave
Learn anytime, anywhere with our online and offline library
Get rewarded with an attractive base salary and participation in our annual incentive plans
Work from anywhere - up to 20 days per year from wherever you feel most productive
Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family

Adevinta - All Job Offers

Select Country

Social Media Manager

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?