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Social Media Manager

United States, Overland Park · Job Posted April 10, 2026
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Job Description

Our client is seeking a highly motivated and innovative Social Media Manager to take ownership of their social media strategy and elevate their digital presence. This individual will play a key role in driving engagement, generating leads, and strengthening brand visibility across multiple platforms. The ideal candidate is both strategic and execution-focused—someone who is deeply immersed in the evolving social media landscape, unafraid to test new ideas, and capable of transforming social channels into a high-performing lead generation engine.

Job Responsibility

  • Conduct a comprehensive audit of current social media performance, identifying strengths, weaknesses, and growth opportunities
  • Develop a strategic framework for all social media activities, including content planning, platform prioritization, and audience targeting
  • Stay ahead of trends by continuously researching platform updates and emerging strategies
  • Build and execute geo-targeted campaigns to support lead generation in key markets
  • Create engaging content series that leverage existing company stories and assets
  • Curate and repurpose content to maximize reach and performance
  • Explore and develop content strategies for emerging platforms (e.g., Discord) while revitalizing existing channels (e.g., X, Instagram)
  • Actively engage with the online community through comments, messages, and conversations
  • Monitor social channels for brand mentions, trends, and relevant discussions
  • Respond to customer inquiries and feedback in a timely, professional manner
  • Identify opportunities for media coverage and storytelling related to the brand
  • Support outreach efforts and act as a liaison between the company and external media channels
  • Oversee and optimize content across platforms including Instagram, Facebook, TikTok, and YouTube
  • Develop and execute a strategy for executive-level social presence, including platforms such as X
  • Partner closely with marketing and media buying teams on paid and organic strategies
  • Track, analyze, and report on performance metrics, providing actionable insights for optimization

Requirements

  • 3–5+ years of experience in social media management, with a demonstrated track record of building and executing successful strategies
  • Deep understanding of social media platforms, trends, and best practices
  • Strong written and verbal communication skills
  • Proven creativity and innovation in content development
  • Ability to think strategically while executing at a high level
  • Experience with social media analytics and reporting tools
  • Proactive, fearless approach to testing new ideas and channels
  • Forward-thinking, innovative, self-motivated, and highly passionate about social media

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