Social Media Manager Job at BrainWorks (Overland Park)

Social Media Manager

BrainWorks

Location:
United States , Overland Park

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Our client is seeking a highly motivated and innovative Social Media Manager to take ownership of their social media strategy and elevate their digital presence. This individual will play a key role in driving engagement, generating leads, and strengthening brand visibility across multiple platforms. The ideal candidate is both strategic and execution-focused—someone who is deeply immersed in the evolving social media landscape, unafraid to test new ideas, and capable of transforming social channels into a high-performing lead generation engine.

Job Responsibility:

Conduct a comprehensive audit of current social media performance, identifying strengths, weaknesses, and growth opportunities
Develop a strategic framework for all social media activities, including content planning, platform prioritization, and audience targeting
Stay ahead of trends by continuously researching platform updates and emerging strategies
Build and execute geo-targeted campaigns to support lead generation in key markets
Create engaging content series that leverage existing company stories and assets
Curate and repurpose content to maximize reach and performance
Explore and develop content strategies for emerging platforms (e.g., Discord) while revitalizing existing channels (e.g., X, Instagram)
Actively engage with the online community through comments, messages, and conversations
Monitor social channels for brand mentions, trends, and relevant discussions
Respond to customer inquiries and feedback in a timely, professional manner
Identify opportunities for media coverage and storytelling related to the brand
Support outreach efforts and act as a liaison between the company and external media channels
Oversee and optimize content across platforms including Instagram, Facebook, TikTok, and YouTube
Develop and execute a strategy for executive-level social presence, including platforms such as X
Partner closely with marketing and media buying teams on paid and organic strategies
Track, analyze, and report on performance metrics, providing actionable insights for optimization

Requirements:

3–5+ years of experience in social media management, with a demonstrated track record of building and executing successful strategies
Deep understanding of social media platforms, trends, and best practices
Strong written and verbal communication skills
Proven creativity and innovation in content development
Ability to think strategically while executing at a high level
Experience with social media analytics and reporting tools
Proactive, fearless approach to testing new ideas and channels
Forward-thinking, innovative, self-motivated, and highly passionate about social media