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Develop, plan, and execute social media and digital marketing campaigns across multiple platforms to increase brand visibility and audience engagement
Manage paid advertising campaigns on LinkedIn, Facebook, Instagram, Twitter, and other social media channels to maximize campaign performance
Conduct social media monitoring, audience research, trend analysis, and community engagement activities to support marketing objectives
Create and maintain monthly social media strategies, content calendars, and campaign plans aligned with business goals
Perform keyword research and implement SEO best practices to improve website traffic, search visibility, and content performance
Develop SEO-focused content for blogs, websites, landing pages, and social media channels to support digital marketing initiatives
Utilize Google Analytics, Google Search Console, Webmaster Tools, and reporting dashboards to measure campaign effectiveness and generate insights
Prepare performance reports and recommendations for management while tracking key marketing, advertising, and engagement metrics
Collaborate with internal teams and external partners to support marketing initiatives across digital channels and should be flexible to work on the US shifts