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Robert Half Logo Robert Half · Marketing, Digital Marketing, SEO, SEM

Social Media Manager

United States, East Watertown · Job Posted May 04, 2026
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Job Description

Robert Half is seeking an experienced Social Media Manager to lead strategy, execution, and optimization across major paid social platforms. This role blends performance marketing expertise with hands-on content creation—especially video—to drive measurable growth and engagement.

Job Responsibility

  • Plan, execute, and optimize paid social campaigns across platforms such as Meta and TikTok
  • Develop data-driven strategies to increase growth, engagement, and conversions
  • Create and oversee high-performing content, including both short-form and long-form video
  • Partner with creative and marketing teams to produce compelling ad assets
  • Analyze campaign performance and optimize based on insights, trends, and KPIs
  • Manage budgets, audience targeting, and A/B testing to maximize ROI

Requirements

  • 4–10 years of experience in paid social media marketing
  • Proven success managing and scaling paid social campaigns
  • Strong video production and content creation skills
  • Proficiency with analytics tools and platform ad managers
  • Creative mindset paired with a performance-driven approach

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan
  • free online training
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