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This role is a hybrid creative-growth role responsible for creating viral, trend-aware, platform-native social content that actively grows accounts across Instagram, TikTok, YouTube Shorts, and YouTube (long-form). The person will think like a creator and strategist, not just a technician, and is expected to understand how content wins on social media.
Job Responsibility:
Create and edit short-form viral content for Instagram Reels, TikTok, YouTube Shorts
Edit long-form YouTube content with strong pacing, storytelling, and retention strategy
Repurpose long-form content into high-performing short-form clips
Apply trend-aware editing styles, captions, formats, and posting strategies
Add captions, b-roll, sound effects, pattern interrupts, and light motion graphics where appropriate
Collaborate with leadership, marketing, and sales teams on content direction
Organize and manage content files and publishing workflows
Iterate quickly based on performance data and feedback
Stay up to date on platform trends, algorithm changes, and emerging formats
Actively contribute ideas for content angles, hooks, and creative direction
Support brand growth through consistent, on-brand, high-performing content
Requirements:
Deep understanding of Instagram, TikTok, YouTube Shorts, and YouTube long-form
Know the difference between editing a video and editing for virality
Actively follow trends, formats, posting styles, and creator strategies
Understand how hooks, pacing, captions, jump cuts, and pattern interrupts drive retention
Can confidently edit both short-form and long-form, and know how to repurpose one into the other
Think in terms of growth, reach, watch time, and engagement
Proficient in Adobe Suite / Premiere Pro (preferred), but are open and adaptable to other social-first editing tools
Enjoy testing content, reviewing performance, and iterating fast
Want your work to directly grow accounts, not just fill a content calendar
What we offer:
Performance-based bonuses tied directly to social account growth and results