Social Media Manager, Social Reputation Job at Airbnb

Job Description

The Social Reputation team is seeking a Social Media Manager to lead a cross-regional team and safeguard Airbnb’s narrative across social platforms. The ideal candidate is a social media native with expertise in social listening and a demonstrated ability to respond swiftly to emerging issues and crises. We’re looking for someone with a proven track record in team management, capable of juggling multiple projects and tasks, who is proactive in problem-solving, excels in stakeholder relations, and thrives under tight deadlines and shifting priorities.

Job Responsibility

In-the-know of daily emerging issues across all social media channels, identifying trends and potential risks in real time
Assist with reporting and data collection, including quarterly reports, social listening insights, deep dives, performance analytics and quality assessments
Evaluate the need for response strategies and communicate proactively with leadership and key stakeholders to ensure alignment
Assess and measure the effectiveness of campaigns and projects, leveraging data to drive continuous improvement
Manage cross-regional teams by coaching, delivering feedback, and fostering a high-performance culture
Conduct quality assurance reviews to ensure our social presence is accurate, timely, and impactful
Leverage continuous improvement and operational expertise to optimise workflows, drive efficiency, and deliver results across all business functions
Foster strong stakeholder relationships across Community Support and Communications, collaborating on initiatives involving Trust Operations, Policy, Regulatory, Corporate and Crisis Management, Product, Marketing, and Reputation
Develop and deliver training and process materials, creating playbooks and guidance on best practices for rapid social media response
Support and lead initiatives and projects with regional and global impact
Draft, approve, and publish content across various social media channels
Provide coverage for Lead’s duties in their absence and/or as needed

Requirements

5+ years of demonstrated experience in social media, communications, customer service, strategy, crisis, and project management
Proven leadership skills with a track record of delivering results to a cross-regional team in fast-paced environments
Exceptional written and verbal communication abilities, adept at influencing stakeholders at all levels across the organization
Strong business acumen with advanced problem-solving, analytical, and critical thinking skills
Experienced in driving new projects and initiatives from ideation through execution
Highly organised with the ability to manage multiple projects and tasks simultaneously
Confident and effective when collaborating with diverse stakeholders and functions at various organizational levels
Proficient in utilising data tools to extract insights and develop reports and deep-dive analyses
Capable of producing high-quality work under tight deadlines and adapting quickly to shifting priorities
Genuine passion for Airbnb’s mission, with a proactive approach to learning and continuous improvement
This role requires working Monday to Friday for 9 hours per day (including a 1-hour break), with shifts starting between 6am and 8am (Dublin timezone)
Schedule flexibility is essential to meet business needs
The ability to work weekends and/or public holidays, when needed and on the rare occasion, especially to fill coverage gaps

What we offer

bonus
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Employee Travel Credits

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Social Media Manager, Social Reputation

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