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Social Media Manager, Hip-Hop and R&B

United States, New York Employment contract 67000.00 - 85000.00 USD / Year · Job Posted July 13, 2026
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Job Description

We’re looking for a passionate and strategic Social Media Manager to lead the day-to-day social presence of one of the most influential platforms in music. You’ll be responsible for creating engaging, real-time content that connects with fans, celebrates artists, and amplifies the channel’s unique voice across platforms. You’ll be the digital heartbeat of SiriusXM’s social presence, translating the energy of the music and artist community into compelling social content that fans love. By blending cultural fluency in current and emerging hip-hop and R&B music with data-informed strategy, you’ll help grow the channel’s reach, deepen fan connection, and make sure SiriusXM content is part of the conversation—on every platform, every day.

Job Responsibility

  • Own the day-to-day content creation, publishing, and community management for our Hip-Hop and R&B social channels
  • Build and maintain a social content calendar that aligns with music releases, artist moments, events, and SiriusXM programming
  • Develop creative assets—photo, video, memes, reels, and short-form content—that resonate with fans and reflect the tone of our brand
  • Monitor social trends and platform features to keep the pages’ content fresh, timely, and culturally relevant
  • Partner closely with programming, on-air talent, artists, and marketing teams to amplify key moments and campaigns
  • Collaborate with SiriusXM brand social handles when relevant
  • Analyze content performance and audience insights to optimize strategy and share regular reporting with stakeholders
  • Stay on top of news, emerging artists, and fan conversations in the Hip-Hop and R&B worlds to keep content in tune with the community

Requirements

  • Typically requires 3+ years of experience managing social media accounts for a brand, media company, or entertainment property
  • Proficient in the full scope of content creation for social - producing/capturing content via iPhone/Android, editing video and photo, writing captions, tagging, collabing, publishing to social platforms, etc.
  • Deep knowledge and genuine passion for Hip-Hop and R&B music—from legacy artists to emerging acts
  • Strong understanding of social media platforms, best practices, and native content formats
  • Proven ability to create engaging content, including short-form video, social copy, and trend-reactive moments
  • A highly analytical mindset with experience using social tools to report on performance and shape strategy
  • Excellent writing skills and a strong sense of voice, tone, and audience
  • Ability to thrive in a fast-paced environment, juggle multiple priorities, and work cross-functionally
  • Comfortable being on-site at events, in-studio with talent, or capturing behind-the-scenes content as needed
  • Experience with tools like Sprout or native platform analytics is a plus
  • Must have legal authorization to work in the U.S.

Nice to have

Experience with tools like Sprout or native platform analytics

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