Social Media Manager, Content & Operations

• Lead daily social media operations with a strong emphasis on content creation (approximately 60% of role)
• Create thumb-stopping, platform-native content across Instagram, TikTok, and Facebook, including videography, photography, and static graphic design
• Develop engaging social media content specifically focused on pet care and filtration products
• Demonstrate products on camera in an authentic and engaging way (comfort being on camera is essential)
• Utilize provided software tools along with mobile devices to capture and produce creative, high-quality videos
• Monitor and manage the brand’s organic social handles, including community engagement and direct message interactions
• Design static graphics and produce short-form videos while maintaining project timelines and publishing schedules
• Write compelling captions and support proactive engagement strategies
• Coordinate content production workflows, including asset requests, approvals, and scheduling
• Collaborate cross-functionally with internal stakeholders, senior managers, and agency partners to ensure strategic alignment
• Source and vet creator and user-generated content opportunities aligned with campaign objectives
• Manage external creator relationships, including contracts, deliverables, timelines, and quality control in partnership with influencer teams as appropriate
• Plan and execute social media campaigns, track performance, and identify optimization opportunities (approximately 40% of role)
• Maintain content calendars across platforms to ensure consistency and strategic alignment
• Monitor trends, emerging formats, and AI-assisted content production tools to inform and elevate content strategy

• Bachelor’s degree in Marketing, Communications, Design, or a related field preferred
• 2–3+ years of experience in social media management with demonstrated success in campaign execution and operational coordination
• Proven experience creating social media content across Facebook, Instagram, and TikTok
• Experience developing content for consumer products, including pet care and filtration products preferred
• Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
• portfolio required
• Experience using social media management tools (Sprinklr preferred)
• Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders
• Strategic thinker with the ability to translate high-level direction into tactical execution
• Comfortable interacting with senior managers and cross-functional leaders
• Self-driven, able to work independently with minimal direction the majority of the time
• Excellent copywriting and communication skills
• Deep understanding of social media trends, platform best practices, analytics, and performance reporting
• Detail-oriented with strong follow-through and accountability
• Ability to thrive in a fast-paced, collaborative environment

Having a dog or access to a dog for use in social media posts and demonstrations is highly desired