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Social Media Manager & Content Creator

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Four Seasons

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Location:
Italy , Milano

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Category:
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Not provided

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Salary:

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Job Description:

This role combines strategic thinking, aesthetic sensibility, and analytical mindset, ideal for someone who lives and breathes social media and understands the luxury hospitality and lifestyle landscape.

Job Responsibility:

  • Develop and manage the social media editorial calendar for @fsmilan and @zelomilano, aligning with brand identity, marketing campaigns, and key moments in the city
  • Support @fsvenice in its social media relaunch and opening-year campaigns, ensuring a smooth transition from @hoteldanieli and alignment with Four Seasons brand standards, while driving creative excellence and engagement
  • Oversee content publishing across all channels (Instagram, Facebook, and potentially TikTok), optimizing timing, format, and trends
  • Create original content (photos, videos, Reels, Stories) as a content creator, organizing and producing social shootings independently or by coordinating professionals, models, and extras when needed
  • Supervise and coordinate larger-scale social-first productions, collaborating with photographers, videographers, or external agencies
  • Handle copywriting and content editing, crafting catchy, engaging, and SEO-optimized captions that reflect the brand’s tone of voice and drive engagement
  • Manage the communities: engage with followers, respond to comments and messages, and drive authentic interaction
  • Track and analyze performance through regular reporting, using tools such as Sprout Social and native platform insights to optimize strategy and content
  • Lead influencer and creator collaborations
  • Stay ahead of social trends, cultural moments, and algorithm updates, proactively suggesting creative ideas and new content formats
  • Support the potential launch and management of new social channels (e.g., TikTok), contributing to strategy and creative direction

Requirements:

  • 3+ years of experience in social media management and content creation, ideally within hospitality, luxury, lifestyle, or food & beverage
  • You’re a natural content creator, confident behind and in front of the camera, with a strong eye for composition, light, rhythm, and digital storytelling
  • You have a deep understanding of Instagram, Facebook, TikTok, and their algorithms
  • You’re experienced with social management and analytics tools (e.g., Sprout Social, Meta Business Suite, Traackr)
  • You have copywriting skills and the ability to write captivating, brand-aligned, and SEO-driven captions in both English and Italian
  • You’re organized yet flexible, results-oriented, and a creative problem solver
  • You’re collaborative but able to work independently
  • Social media it’s your daily language
  • You must possess the legal right to work in Italy
What we offer:
  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Complimentary Dry Cleaning for Employee Uniforms
  • Meals available at our Employee Restaurant
  • Employee Experience initiatives: from annual themed employee party to many ESG events throughout the year
  • Employee Recognition Programs
  • Opportunities to build a successful career with global potential

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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