Social Media Manager / Content Creator

• Manage social media content calendars across multiple brands
• Collaborate with the Director of Marketing and leadership team to develop monthly campaign themes, seasonal initiatives, nightlife programming pushes, and social-first marketing concepts
• Translate each brand’s voice, atmosphere, and guest experience into compelling social-first content
• Plan content production in alignment with the marketing calendar
• Develop shot lists and creative briefs for photoshoots and content days
• Identify opportunities to differentiate brand positioning within the market
• Stay informed on local competitors, emerging venues, hospitality trends, and social media trends
• Brainstorm and propose unique activations, special offers, and social-first concepts
• Collaborate with marketing leadership to develop ideas designed to drive reservations, guest engagement, foot traffic, and revenue
• Identify opportunities to turn everyday moments into marketable experiences
• Manage daily social engagement
• Monitor tagged posts and stories
• Engage proactively with relevant community pages, nightlife accounts, creators, and hospitality brands
• Maintain brand standards and professionalism
• Write engaging, on-brand captions
• Apply proper hashtags, geotags, account tags, and formatting
• Schedule and publish content across platforms
• Maintain consistency in voice, storytelling, and visual presentation
• Support influencer and creator initiatives
• Maintain awareness of local influencers, creators, nightlife personalities, and hospitality trendsetters
• Assist in identifying partnership opportunities
• Monitor content performance and campaign effectiveness using analytics and social media reporting tools
• Use performance insights to recommend improvements
• Track engagement trends
• Capture photo and video content on-site
• Produce and edit high-performing content for Instagram Reels, TikTok, Instagram Stories, static posts and carousels, and emerging social platforms
• Maintain a high level of attention to detail in all content captured
• Ensure all guest-facing moments are camera-ready and visually aligned with brand identity
• Confidently direct talent, guests, staff, and influencers on camera
• Provide quick creative direction in fast-paced nightlife and event environments
• Adapt creatively during photoshoots and content captures
• Stay current on trending audio, video formats, transitions, storytelling styles, and platform trends
• Ensure all content maintains quality standards
• Collaborate with graphic designers, photographers, videographers, and marketing partners
• Direct and participate in photoshoots, video productions, campaign shoots, and live event coverage
• Attend key events, activations, launches, nightlife programming, and high-volume service nights
• Create and publish live Instagram Stories and social content during events
• Provide real-time social coverage during DJ nights, influencer visits, special events, and promotional activations
• Maintain flexibility to work nights and weekends as needed for events, photoshoots, launches, and marketing activations

• 3–5 years of experience managing social media for hospitality, restaurant, nightlife, or lifestyle brands, preferably across multiple concepts
• Strong experience in mobile content creation and short-form video editing
• Proficiency with social media editing tools and platforms including CapCut, InShot, Adobe Premiere Pro, or similar software
• Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, and Premiere Pro preferred
• Experience using social media management and scheduling platforms
• Strong understanding of social media performance drivers including hooks, storytelling formats, trend cycles, engagement strategies, and nightlife content pacing
• Exceptional organization, communication, and time management skills
• Strong interpersonal skills with the ability to confidently work alongside managers, staff, entertainers, influencers, guests, and leadership teams
• Ability to multitask, adapt quickly, and thrive in fast-paced hospitality and nightlife environments
• Flexible schedule with availability for nights, weekends, and event coverage as needed

Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, and Premiere Pro

• Medical, Dental, and Vision Benefits (eligible the first of the month following start date)
• Paid Time Off
• Career growth and development opportunities
• Employee dining discounts
• Opportunity to work with some of South Florida’s leading restaurant and nightlife brands