Social Media Manager — Influencer, Community & Content (Poker)

connect our client's brand to the UK poker scene online and in real life, building hyper-local influencer partnerships and bringing live event moments to life on social

• Lead and deliver a hyper-local influencer strategy across the UK poker community
• Identify, recruit and manage relationships with poker players, creators, streamers, community leaders, and micro-influencers
• Build a scalable approach to influencer tiers (ambassadors, creators, affiliates, event partners, etc.)
• Develop creator briefs that feel authentic to poker culture (not overly corporate)
• Own influencer performance reporting and continually refine the approach based on results
• Create and execute the UK social strategy across relevant platforms (Instagram, X, TikTok, YouTube, Discord/ Communities as needed)
• Own the social approach for live poker events, including pre-event hype, on-the-ground coverage, and post-event storytelling
• Lead the creation of social-first content for poker audiences—short-form video, player interviews, behind-the-scenes content, community stories, creator-led formats, live event recaps
• Manage day-to-day posting, scheduling, and community interaction across channels
• respond to comments in a human, credible, poker-native way
• Attend UK poker events regularly (including some evenings or weekends)
• coordinate with travel where required
• Work remotely while travelling and stay highly organised in managing output on the move
• Collaborate with marketing, PR, partnerships and compliance teams to ensure brand tone and gambling rules are followed

experience in gambling, gaming, sport or entertainment brands, building poker communities, basic editing skills, and understanding paid social amplification

exposure to live events, a dynamic community, and a supportive environment