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We’re looking for a strategic and creative Social Media Lead to define and lead Inworld’s social presence. You’ll set the vision for how we show up across channels, develop high-impact content, and grow communities that influence developer conversations. You’ll shape how Inworld communicates its story and interacts with its audiences.
Job Responsibility:
Develop and lead the social media strategy for Inworld across LinkedIn, Reddit, X, Meta, YouTube, and other developer-facing platforms
Build and manage a unified social presence that resonates with developers and enterprise audiences alike
Drive influencer and creator partnerships within the developer ecosystem
Partner with product, and marketing teams to align messaging and amplify launches
Build demo-driven content programs showcasing Inworld technology in real-world use cases
Leverage AI tools to automate workflows, accelerate content creation, and analyze performance
Oversee social listening and community engagement to shape conversation around AI, creativity, and developer innovation
Establish best practices, metrics, and frameworks to measure and optimize content impact
Requirements:
Proven experience leading social media strategy for a developer-focused brand
Deep understanding of developer culture, community dynamics, and the social platforms that matter most to them
Exceptional written and verbal communication skills in English
Technical background or strong familiarity with developer tools, APIs, or software workflows
Track record of building brand visibility, engagement, and community across multiple channels
Ability to blend creativity with data to drive measurable outcomes
Comfortable being both strategic and hands-on in execution
BA/BS degree or higher, with technical degrees a plus
Established presence or credibility within developer or technical creator circles