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Social Media Lead

United States, New York City 150000.00 - 170000.00 USD / Year · Job Posted February 21, 2026
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Job Description

You’ll oversee everything from content ideation to production to publishing, creating high-quality, social-first work that captures the energy of the thousands of IRL moments our platform empowers. From viral videos and memes to mini-docs, interviews, event recaps, and behind-the-scenes moments, you’ll spotlight the people and communities that make Posh what it is: organizers, creators, artists, and tastemakers pushing culture forward. This is a hands-on role for someone who’s both creatively obsessed and operationally sharp; someone who can build a content engine, grow community organically, and turn trends into campaigns that resonate.

Job Responsibility

  • Own ideation, production, and publishing of high-quality content across our core social platforms (Instagram, TikTok, and LinkedIn)
  • Build a high-output content engine that includes viral video formats, mini-docs, interviews, event recaps, BTS, and memes
  • Capture and tell stories that spotlight Posh organizers, community moments, and the culture behind the experiences on our platform
  • Lead social coverage for key marketing moments: launches, campaigns, and internal events, ensuring strong narrative and consistency
  • Collaborate cross-functionally with Community, Customer Success, Product, New Verticals and with external partners to align messaging, timelines, and execution
  • Utilize our social channels as a tool for helping other teams achieve their objectives while maintaining impression maximization as your number one goal
  • Develop and manage day-to-day content calendars, posting cadences, and creator workflows
  • Build creator and influencer partnerships that grow reach and strengthen brand credibility
  • Track trends, engagement, and performance metrics to continuously improve creative output and growth

Requirements

  • 5+ years of experience leading or running social for a consumer brand, community-led product, or culture-first company
  • Social-first storyteller with a strong eye for visual aesthetic, hands-on production/editing skills, and comfortable on camera
  • Proven track record of growing community and engagement organically with a high attention to detail
  • Deep understanding of creators, culture, and the niche communities that are creating the mass culture of tomorrow
  • Strong creative instincts paired with operational excellence. You can manage multiple projects and hit deadlines
  • Experienced in creator partnerships, UGC campaigns, and collaborative content series
  • Proficient in tools like Figma, Adobe Creative Suite, and video editing tools
  • Comfortable moving fast, iterating often, and turning trends into repeatable content formats

Nice to have

Bonus if you’re up-to-date on how the latest AI tools can significantly improve your workflows!

What we offer

  • Health,Dental and Vision Insurance
  • Equinox Membership
  • Unlimited PTO
  • Team Events, Dinners, & Offsites, Free Event Tickets to Dope Shows
  • New MacBook
  • Daily Uber Eats Credit
  • Relocation bonuses are available for some out-of-state candidates
  • Offers Equity
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