Social Media Lead Job at Sesame (San Francisco)

Social Media Lead

Sesame

Location:
United States , San Francisco ▼
New York

Category:
-

Contract Type:
Not provided

Salary:

180000.00 - 215000.00 USD / Year

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Job Description:

We're looking for a Social Media Lead to be the founding voice of Sesame across social platforms. You'll launch and own our social presence as we bring our groundbreaking products to market in both software and hardware. This is a rare opportunity to define social strategy from day one at a company that sits at the intersection of tech and fashion. You'll work directly with our leadership team to build a socially-native brand that's curated, tasteful, and product-led - standing out without being overhyped. In this role, you’ll touch social, brand, and influencer, shaping how Sesame shows up in the world.

Job Responsibility:

Develop and execute Sesame’s social strategy, balancing product and brand storytelling
Stand up and launch Sesame's social channels (Instagram, TikTok, X) - prioritizing content and channels based on the strategy you’ll set
Define and maintain Sesame's brand voice across all social platforms
Build the foundation for social as a key brand-building and community channel, not just a performance marketing lever
Partner with agencies or in-house creative to build compelling social content - from concept to final execution - that showcases our products in an elevated, authentic way
Maintain channel hygiene and content, doing your own execution for day-to-day needs (static images, stories, quick posts)
Be a voice for brand consistency and voice/tone in everything we do on all of our social platforms
Balance strategic planning with nimble, reactive content that captures organic, cultural moments where our brand can be part of the conversation
Lead brand activations and organic campaigns that build awareness and cultural relevance
Design our influencer strategy and social collaborations that ladder up to our brand positioning
Engage with and grow our community authentically
Work cross-functionally to ensure social amplifies the full Sesame story
Establish processes, workflows, and content calendars that can scale as the marketing team grows
Define success metrics for brand-building social

Requirements:

7+ years of experience in social media marketing, with clear progression from executional to strategic roles
Background in fashion, lifestyle, media, or consumer brands
Proven ability to balance strategy with execution: you're comfortable both building the plan and creating the content
Experience launching new products or brands
Experience launching new social channels from scratch
Deep platform expertise (Instagram, TikTok, X) and understanding of how to build an authentic presence on each
Based in or willing to relocate to San Francisco

Nice to have:

Tech experience (apps or wearables)
Experience at small-to-mid-sized companies, showing you can thrive with autonomy and ambiguity
Background in brands with strong points of view and elevated aesthetics
Basic content creation skills
experience with motion/video
Understanding of the creator economy and influencer partnerships
Experience working with brand agencies and cross-functional teams
Track record of building engaged communities, not just follower counts

What we offer:

401k matching
100% employer-paid health, vision, and dental benefits
Unlimited PTO and sick time
Flexible spending account matching (medical FSA)

Additional Information:

Job Posted:
February 20, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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