Social Media Lead Job at Verkada (San Mateo)

Social Media Lead

Verkada

Location:
United States , San Mateo

Category:
-

Contract Type:
Not provided

Salary:

155000.00 - 185000.00 USD / Year

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Job Description:

As Verkada's Social Media Lead, you will own and evolve our social media presence to cement Verkada’s position as a category leader in physical security. You'll be responsible for building vibrant communities, driving industry conversations, and transforming how we show up across Verkada’s owned channels, from LinkedIn, X, Reddit and Instagram to emerging platforms. This role combines strategic thinking with hands-on execution: you'll craft compelling narratives and visuals that connect Verkada's innovation to the cultural and industry moments that matter and also foster authentic engagement with customers, partners, and talent.

Job Responsibility:

Develop and execute a comprehensive organic social media strategy that builds brand awareness, drives engagement, and positions Verkada as a category leader
Create and manage a content calendar across key social platforms
Craft content that distills complex security technology into compelling, accessible messages
Build and nurture online communities by actively engaging with followers
Leverage social listening and analytics tools to monitor brand sentiment, identify trending topics, track competitive activity, and uncover insights
Support executive social presence by developing content for leadership to share across their networks
Measure and report on social media performance, connecting metrics to business outcomes and continuously optimizing strategy
Stay ahead of platform trends and experiment with new formats, features, and emerging platforms
Champion AI fluency and leverage AI tools for ideation, content creation, and efficiency while maintaining brand quality and authenticity

Requirements:

6–10 years of experience managing social media for a B2B or technology brand, ideally in enterprise software, SaaS, security, or related industries
Proven track record of building and scaling organic social programs that drive measurable growth in brand awareness, engagement, and community building
Deep expertise across major social platforms (LinkedIn, X, Instagram, Reddit) with demonstrated ability to tailor content strategy for different audiences and platform dynamics
Exceptional copywriting skills with the ability to transform technical concepts into engaging, human-centered content
Strong strategic thinking combined with hands-on execution
Experience leveraging cultural moments and industry trends to create timely, relevant content
Analytical mindset with proficiency in social media analytics tools and the ability to translate data into actionable insights
Collaborative team player who excels at cross-functional partnership
Excellent judgment and cultural savviness, with the ability to navigate sensitive topics and manage brand reputation
Self-starter mentality with the ability to thrive in a fast-paced, high-growth environment and manage multiple priorities with minimal oversight
Experience with social listening, content management, and analytics platforms (Sprout Social preferred)
Familiarity with AI tools for content creation and workflow optimization

Additional Information:

Job Posted:
January 04, 2026

Employment Type:

Fulltime

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