Social Media Intern Job at The Block

Job Description

We are looking for a Social Media Intern to join our Brand & Media team on a part-time basis (at least 20 hours per week). In this role, you will be responsible for growing and engaging our audience across key social platforms, amplifying editorial and video content, and building The Block’s presence as a leading voice in crypto conversations. This role is an excellent opportunity for a student or early-career professional interested in Social Media. You will work closely with the head of Brand & Media to support the day-to-day function of our Brand & Media team, with a particular focus on strategic planning, content creation, community interaction, analytics reporting, and real-time trend monitoring.

Job Responsibility

Assist senior team members in designing and executing a cross-platform social strategy for The Block
Help gather input from key stakeholders and contribute fresh ideas for campaigns
Draft and share highlights from The Block’s research and reporting to major media outlets under guidance
Support efforts to showcase and promote in-house talent
Help maintain the content calendar, ensuring upcoming releases and product announcements are accurately tracked
Contribute to daily posting and community interactions to attract crypto-interested followers and boost engagement
Repackage editorial, research, and video content into platform-specific formats (X/Twitter, LinkedIn, Instagram, YouTube, TikTok)
Collect and organize engagement metrics, preparing weekly or monthly recap data for the marketing team
Track crypto news, memes, and sentiment to flag timely opportunities for posts
Collaborate with writers and video producers to brainstorm social-friendly story formats
Assist with giveaways, collaborations, and cross-promotions with crypto creators and brands
Monitor comments and discussions for misinformation or sentiment changes, escalating issues to the team when needed
Gain hands-on experience with Slack, Adobe Creative Suite, Figma, Megaphone, Twitter/X Analytics, YouTube Studio, ChatGPT, Trint, Epidemic Sounds, Dropbox, and Riverside

Requirements

Currently pursuing or recently completed a degree in Business, Marketing, Communications, Journalism or related field
Strong knowledge of the crypto space and its audiences (Twitter, Discord, Telegram culture)
Ability to craft engaging social posts: short captions, simple memes, and headline ideas for short-form videos
Willingness to brainstorm fresh content formats and experiment with new platforms
Clear written and verbal communication
able to adapt to a consistent brand voice with guidance
Openness to feedback and eagerness to iterate quickly in a collaborative, remote team
Familiarity with (or willingness to learn) social media analytics tools to track engagement and report performance metrics
Comfort summarizing findings and proposing simple improvements
Organized, proactive, and self-motivated in a fast-paced, fully remote environment
Reliable in meeting deadlines while balancing multiple tasks

What we offer

Competitive comp, equity, and benefits package
Hands-on experience in designing and implementing a cross-platform social strategy, collaborating cross-functionally with editorial, research, and partnerships teams
Direct mentorship from the head of Brand & Media
Exposure to the full Brand & Media lifecycle in a growing company
Opportunity to develop organizational, communication, and process-management skills
Potential to work full time after successful internship

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Social Media Intern

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