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Robert Half Logo Robert Half · -

Social Media & Influencer Marketing Manager

United States, Austin · Job Posted June 04, 2026
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Job Description

We are seeking a Social Media & Influencer Marketing Manager to lead content strategy, execution, and performance across all major social platforms. This role will focus on building brand awareness, driving engagement, and managing influencer partnerships to support broader marketing objectives.

Job Responsibility

  • Own and execute social media strategy across platforms including Instagram, LinkedIn, TikTok, Facebook, X, and YouTube
  • Plan, create, and publish engaging content, including short-form video, graphics, and written posts
  • Manage the content calendar and ensure consistent brand voice and messaging across channels
  • Develop and execute influencer marketing campaigns, including sourcing partners, managing relationships, and tracking performance
  • Monitor social trends, platform updates, and audience insights to inform content strategy
  • Analyze campaign performance and optimize based on engagement, reach, and conversion metrics
  • Collaborate with marketing, creative, and external partners to align campaigns and initiatives
  • Manage community engagement, including comments, messages, and brand interactions

Requirements

  • 5+ years of experience in social media management, content creation, and digital marketing
  • Hands-on experience managing brand accounts across multiple platforms
  • Proven experience with influencer marketing, including campaign execution and performance tracking
  • Strong understanding of social media analytics and KPIs (engagement, CTR, conversions, growth)
  • Ability to balance creative storytelling with data-driven decision-making
  • Excellent organizational skills and ability to manage multiple campaigns simultaneously
  • Tools & Platform Experience: Content & Scheduling: Sprout Social, Hootsuite, Later, Buffer
  • Analytics & Reporting: GA4, Looker Studio
  • Creative Tool Knowledge: Adobe Creative Suite, Canva, CapCut
  • Influencer Marketing Platforms: Aspire, CreatorIQ, Upfluence, GRIN
  • Collaboration & Workflow: Asana, Trello, Monday.com, Smartsheet
  • Required for Consideration: A digital content portfolio or links to social media accounts/campaigns managed

What we offer

  • medical, vision, dental, and life and disability insurance
  • enrollment in company 401(k) plan
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