Social Media Executive

• Paid Social Media Management (Meta & LinkedIn): Set up, run, and monitor paid campaigns
• Create and test ads, audiences, placements, and bidding strategies
• Track campaign performance and suggest optimizations to improve ROAS and conversions
• Coordinate with creative teams for paid ad creatives
• Support audience segmentation for retargeting and prospecting campaigns
• Manage daily budgets and ensure efficient spending
• Organic Social Media Management: Build and execute monthly social media content calendars for Facebook, Instagram, LinkedIn, Pinterest, etc.
• Draft captions, create basic creative briefs, and schedule posts
• Ensure content aligns with brand tone, product focus, and marketing strategy
• Engage with followers: respond to messages, comments, reviews, and queries
• Track organic engagement trends and recommend improvements
• Support influencer outreach and collaborations when required
• Reporting & Analytics: Prepare weekly and monthly performance reports for both paid and organic social channels
• Analyze engagement, reach, conversions, and audience behavior
• Provide insights and actionable recommendations to improve performance
• Monitor competitor social media activity across platforms
• Coordination & Cross-Functional Collaboration: Work closely with designers, content writers, PPC team, SEO team, and product teams
• Collaborate with external partners or agencies when needed
• Ensure brand consistency across all channels

• 2–3 years of hands-on experience in both paid and organic social media
• Proven ability to run Meta & LinkedIn ad campaigns
• Experience working with eCommerce brands (preferred)
• Strong understanding of ad metrics like CTR, CPC, ROAS, CPA, impressions, frequency, etc.
• Basic understanding of Google Analytics or other analytics tools
• Creative mindset with attention to detail
• Strong communication and copywriting skills
• Ability to stay updated with the latest trends in social media, ad formats, and platform updates
• Bachelor’s degree in Marketing, Communications, Mass Media, or related field

Experience working with eCommerce brands