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We are seeking a creative and results-driven Social Media Executive to join our team. The ideal candidate will be responsible for managing and executing the social media strategy to enhance brand awareness, engagement, and conversions across various platforms.
Job Responsibility:
Develop and curate engaging, creative, and high-quality content (text, images, videos, etc.) for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube
Plan and maintain a content calendar to ensure consistent posting
Coordinate with graphic designers, copywriters, and other teams for content production
Implement and execute social media campaigns to align with overall marketing strategies
Identify trends, opportunities, and insights to optimize performance and maximize ROI
Assist in setting measurable goals for campaigns, such as increasing followers, engagement rates, or driving website traffic
Monitor and respond to comments, messages, and mentions in a timely and professional manner
Build relationships with the audience by fostering online conversations and resolving customer queries
Engage with influencers, partners, and other brands to grow community reach
Track, analyze, and report on performance metrics (e.g., reach, impressions, engagement, conversions)
Use tools such as Google Analytics, Meta Business Suite, or Hootsuite to assess social media performance
Recommend improvements based on data insights
Stay up-to-date with emerging social media trends, platform updates, and industry best practices
Propose creative ideas and strategies to stay ahead of competitors
Work closely with the HR team in case of any help needed in company events that includes clicking photos and videos to post on social media
Requirements:
Strong understanding of major social media platforms, including their algorithms, advertising options, and best practices
Excellent written and verbal communication skills
Analytical mindset with the ability to interpret data and make informed decisions
Creative thinker with attention to detail
Ability to work under tight deadlines and manage multiple projects simultaneously