Social Media Executive Job at 360 Resourcing Solutions (Glasgow)

Social Media Executive

360 Resourcing Solutions

Location:
United Kingdom , Glasgow

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Social Media Executive for If Only, a premium tour operator, is responsible for managing and enhancing the company’s social media presence. This involves developing and implementing strategies to engage audiences, create impactful visual content, and drive brand awareness. The role requires expertise in professional design tools such as Adobe Creative Suite to produce high-quality graphics and videos that align with If Only’s luxury brand identity.

Job Responsibility:

Develop and execute a comprehensive social media strategy aligned with If Only’s marketing goals and audience demographics
Plan, create, and publish engaging content for all social media channels, maintaining a consistent and strategic posting schedule
Design and produce high-quality graphics and videos using Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro
Collaborate with the marketing team to align social media content with promotional campaigns, product launches, and seasonal initiatives
Monitor social media channels to engage with followers, respond to comments and messages promptly, and foster positive interactions with the audience
Work closely with internal teams to align content with broader business goals, ensuring cohesive branding across all touchpoints
Translate performance insights and trends into actionable recommendations to enhance engagement and reach
Monitor competitors and industry trends to ensure If Only remains innovative and competitive
Ensure all social media content adheres to brand guidelines, maintaining the premium tone and style of If Only
Comply with copyright laws and intellectual property standards when creating and sharing content

Requirements:

Minimum of 2 years’ experience in managing social media for a brand, preferably in the travel or luxury industry
Proven ability to execute successful social media campaigns that drive engagement and conversions
Strong background in creating professional-level graphics and videos using Adobe Creative Suite tools
In-depth understanding of social media platforms, algorithms, and best practices (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok)
Strong grasp of luxury branding principles and audience expectations
Knowledge of social media analytics tools (e.g., Meta Business Suite, Hootsuite, or Sprout Social)
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
Exceptional graphic design and video editing skills tailored for social media
Excellent written and verbal communication skills for creating compelling captions and posts
Analytical skills to interpret performance metrics and optimize campaigns effectively

What we offer:

Refer a Friend Bonus: £1000 per successful referral – unlimited
Generous Holiday Entitlement
Day Off for Your Birthday
Staff recognition awards
Hotel and Airline Discounts
Employee Assistance Programme

Additional Information:

Job Posted:
January 04, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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