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We are seeking a Social Media Executive to manage and optimize YouTube SEO, handle social media platforms, and create strategies for audience engagement. The ideal candidate should have 0-1 years of experience in social media management, a strong understanding of paid ad campaigns, and proficiency in relevant tools like ChatGPT for content assistance.
Job Responsibility:
Perform keyword research using tools like Google Keyword Planner, TubeBuddy, VidIQ, and SEMrush to optimize video and social media content
Optimize YouTube video content, including titles, descriptions, tags, and metadata, for better visibility and search rankings
Plan, execute, and monitor paid ad campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn
Create and post engaging content across social media platforms, maintaining alignment with brand guidelines and tone
Analyze performance metrics using tools like Google Analytics and provide actionable insights for content and campaign improvement
Respond to comments, messages, and inquiries promptly to foster audience engagement
Research trending topics and incorporate them into social media and video strategies
Utilize tools like ChatGPT to assist in content ideation, scripting, and audience interaction
Stay informed on the latest trends, updates, and algorithm changes in social media and YouTube
Collaborate with the team to ensure timely execution of content calendars and campaigns
Requirements:
Bachelor’s degree in IT/Computer Science or related field
0-1 years of experience in social media management and content creation
Proficiency in tools such as Google Keyword Planner, TubeBuddy, VidIQ, SEMrush, Google Ads, and Google Analytics
Hands-on experience in planning and managing paid ad campaigns
Strong communication and organizational skills with attention to detail
Ability to work collaboratively and adapt to dynamic digital trends