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Develop creative and engaging social media strategies
Prepare a detailed social media plan, including paid and unpaid events, and budgets for all annual promotional and sale events of the organization
Develop and expand community and influencer outreach efforts
Build and connect with social media influencers for existing markets and new expansion markets to create opportunities to increase brand visibility
Manage the day-to-day handling of all social media channels, adapting content to suit different channels
Prepare a monthly social media calendar, which should be communicated to all relevant stakeholders
Handle social media accounts and manage social media posting schedules
Develop and implement efficient social media strategies to discover new ways to market the business
Brainstorm ideas for campaigns and create content
Create engaging multimedia content across multiple platforms
Partner with the Creative team to build exciting social media posts/content to engage with existing customers and reach new customers
Research the latest social media trends
Stay informed about trends, tools, emerging platforms, and algorithm changes to maintain a competitive edge
Be open to experimenting with new approaches, platforms, and content formats to optimize performance
Oversee the creation and curation of engaging, high-quality content for platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube
Maintain a strong understanding of algorithms for platforms like Instagram, Facebook, LinkedIn, and YouTube
Develop strategies to maximize content visibility and engagement by leveraging algorithm insights
Continuously test and refine tactics to stay ahead of algorithm updates and changes
Plan and execute organic social media campaigns to drive traffic, engagement, and conversions
Optimize campaigns based on performance metrics, ensuring ROI and audience growth
Monitor, engage, and grow social media communities by responding to comments, messages, and trends promptly
Use tools like Canva and sentiment analysis platforms effectively
Monitor analytics and research market competition
Requirements:
Post Graduate with 3+ years’ of relevant experience in managing multiple social media platforms, majorly Facebook, Instagram, Twitter, LinkedIn, and other online channels
Well-versed in new-age social media platforms and short video apps
Strong understanding of marketing strategy and how to utilize these concepts throughout various forms of outreach
Well-versed in using data and metrics to measure impact and determine improvements
Excellent communication, presentation, and negotiation skills
Good understanding of social media KPIs
What we offer:
A unique opportunity to join a collaborative work environment in a hyper-growth context
The chance to grow your professional and technical skills, with real room for career progression
A modern office in a central location in Noida
Medical Insurance provided by the company
An employee-friendly compensation structure that includes tax-saving components
Employee engagement activities, including festival and birthday celebrations, and team outings