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We are looking for a creative and strategic Social Media Executive to manage and enhance our brand’s presence across various social media platforms. The ideal candidate will be responsible for creating engaging content, analyzing performance metrics, and implementing marketing strategies to drive audience engagement and brand awareness.
Job Responsibility:
Develop, implement, and manage social media strategies aligned with business goals
Create engaging and high-quality content (text, image, and video) for social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube
Monitor social media trends, tools, and applications to improve engagement
Manage daily posts, stories, and interactions to increase brand visibility
Collaborate with designers, content writers, and marketing teams for campaign execution
Analyze social media insights and performance metrics to optimize campaigns
Respond to comments, messages, and queries in a timely and professional manner
Run paid social media campaigns and track ad performance
Monitor competitors and industry trends to suggest innovative strategies
Prepare monthly reports on engagement, reach, and campaign performance
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field
2-4 years of experience in social media management or digital marketing
Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
Hands-on experience with content creation tools like Canva, Photoshop, or Illustrator
Strong knowledge of social media analytics tools (Meta Business Suite, Google Analytics, Hootsuite, etc.)
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Strong time management and multitasking skills
Experience with paid social media campaigns is a plus