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We’re looking for an Social Media Executive to deliver impactful campaigns that boost brand awareness and drive business growth across national and regional markets. The role ensures alignment with manufacturer activity and divisional projects, maintaining efficiency, consistency, and effectiveness across all advertising channels. Excellent communication and commercial awareness skills are desired to ensure that Retail and dealership briefs are delivered in full, maximising ROI. Attention to detail is essential to ensure compliance with FCA obligations and manufacturer guidelines. The role supports both manufacturer-led and divisional campaigns and reports to the Advertising Manager, working closely with the Retail Marketing team.
Job Responsibility:
Set up and monitor paid Meta campaigns within SLA and adhering to approved brief
Manage budgets, audiences, and creatives to maximise ROI
Track and analyse performance using Meta Ads Manager, GA4, and other tools
provide actionable insights
Develop and test ad creatives with Retail Marketing Managers and Studio teams
Write engaging copy for campaigns across New, Used, Aftersales, Commercial, and Motability
Ensure campaigns meet FCA obligations and brand guidelines
Create UTMs and test weblinks for accuracy
Conduct competitive and audience research using Meta Ads Library and Audience Insights
Deliver post-campaign analysis and identify areas of improvement
Maintain a central campaign calendar
Requirements:
Proven experience in setting up and managing paid media campaigns
Proficiency in Microsoft Office
Experience with Google Analytics and project management tools (e.g., Asana)
A degree is preferred but not essential
Strong organisational and project management skills
Ability to work under pressure and adapt quickly
Collaborative team player, comfortable with internal and external stakeholders
Nice to have:
Meta Blueprint certification
What we offer:
25 days holiday rising with length of service plus bank holidays
Access to our online rewards platform giving you cash back and discounts for multiple retailers