Social Media Executive

• Develop and implement social media strategies to meet business objectives, driving sales, generating income, and increasing brand engagement
• Produce engaging content for our channels, including blogs, articles, posts, and multimedia
• Align social media activities with our promotional calendar and deliver comprehensive social media campaigns for Costcutter, Central Convenience Stores, Select Convenience, and Best-One
• Identify new revenue streams and opportunities to monetise social media with suppliers
• Oversee the social media budget, ensuring effective use of resources and alignment with marketing objectives and KPIs
• Analyse and report on the effectiveness of social media strategies, providing insights and recommendations to improve our digital marketing efforts
• Stay updated with the latest social media trends, tools, and competitor activities
• Create and execute brand-led and promotional content to drive store footfall and sales
• Demonstrate ROI to suppliers and stakeholders
• Grow and develop our social media channels, aiming to be a leader in the convenience sector
• Ensure accuracy and relevance of social media activity, linking promotions with Trading to meet income targets
• Support Trading by engaging with suppliers in meetings
• Stay on top of trends and innovations with sound content management and creative skills

• Previous experience in social media is desirable
• Strong understanding of social media channels Facebook, Instagram, TikTok and LinkedIn
• Familiarity with Meta Business Suite for paid campaigns
• Excellent writing skills with the ability to adapt to different tones of voice, high standards of proofreading, and impeccable spelling
• Innovative thinker with the ability to bring fresh ideas to life
• Experience with scheduling tools like Sprout Social is a plus
• Approachable, friendly, and empathetic, with the ability to relate to various stakeholders
• Strong communicator who can engage and influence effectively in both one-on-one and group settings
• Highly organised with the ability to manage multiple projects and prioritise tasks in a fast-paced environment
• Fluent in English, both written and spoken
• Proactive attitude with a knack for spotting opportunities for improvement and taking the lead
• Enthusiastic about challenges and finding solutions

Experience with scheduling tools like Sprout Social