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Social Media Coordinator

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360 Resourcing Solutions

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Location:
United Kingdom , Cheadle

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide. The Social Media Coordinator will support the delivery of Human Appeal’s integrated global communications strategy through the use of social media.

Job Responsibility:

  • Support the delivery of Human Appeal’s integrated global communications strategy through the use of social media
  • Build the online communities through the charity’s social media profiles to help raise the international profile of the charity and build meaningful relationships with donors, volunteers, key influencers, the media and other target audiences
  • Manage the charity’s organic and paid social media activity to increase reach, brand awareness, encourage interaction, increase social conversions and engagement
  • Monitor and evaluate social media performance using Google Analytics, Hootsuite, Facebook Ad Manager and each platform’s individual analytical dashboards, sharing and presenting results and insights across the charity
  • Work with the Associate Director of Communications (Digital) to shape Human Appeal’s Social Media Strategy and design campaigns
  • Analyse the activity across platforms to identify and follow up on successes whilst working with other teams to plan future social media campaigns
  • Proactively and reactively protect and enhance the reputation of Human Appeal across social media, maintaining a high level of customer service
  • Identify and implement new tools to boost our social media communities and conversions
  • Increase social conversions across platforms year on year against set KPIs

Requirements:

  • Degree in a relevant field (e.g., Digital Marketing) or equivalent experience
  • At least 3 years’ experience in social media marketing or community management
  • Proven success in delivering and optimising both organic and paid social campaigns against KPIs
  • Strong practical knowledge of paid social best practices, including optimisation, account structure, bidding strategies, and targeting
  • Extensive experience in paid social media buying and multi‑channel social advertising
  • Experience managing and optimising direct response and eCommerce campaigns
  • Confident using native advertising platforms (Facebook/Instagram, Twitter, LinkedIn, etc.) and maximising ad budgets
  • Skilled in writing social media content that aligns with brand guidelines and tone of voice
  • Familiar with social listening tools and feeding insights back into the business
  • Experience with social CRM
  • Able to manage and track social media budgets
  • Strong understanding of major and emerging social platforms and how to use them effectively
  • Proficient with social reporting tools (e.g., Facebook Insights) and able to extract data from Google Analytics
  • Experience with Google Tag Manager
  • Able to write engaging content that drives conversions and builds brand awareness
  • Comfortable working in a fast‑paced environment with tight deadlines
  • Experience with multi‑channel attribution

Nice to have:

  • Charity sector experience
  • Experience managing influencer or blogger partnerships
What we offer:
  • 35 days Leave
  • Matched pension contribution
  • Employee discounts and memberships
  • Access to wellbeing hub
  • Prayer facilities
  • Opportunity to really make a difference

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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