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Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide. The Social Media Coordinator will support the delivery of Human Appeal’s integrated global communications strategy through the use of social media.
Job Responsibility:
Support the delivery of Human Appeal’s integrated global communications strategy through the use of social media
Build the online communities through the charity’s social media profiles to help raise the international profile of the charity and build meaningful relationships with donors, volunteers, key influencers, the media and other target audiences
Manage the charity’s organic and paid social media activity to increase reach, brand awareness, encourage interaction, increase social conversions and engagement
Monitor and evaluate social media performance using Google Analytics, Hootsuite, Facebook Ad Manager and each platform’s individual analytical dashboards, sharing and presenting results and insights across the charity
Work with the Associate Director of Communications (Digital) to shape Human Appeal’s Social Media Strategy and design campaigns
Analyse the activity across platforms to identify and follow up on successes whilst working with other teams to plan future social media campaigns
Proactively and reactively protect and enhance the reputation of Human Appeal across social media, maintaining a high level of customer service
Identify and implement new tools to boost our social media communities and conversions
Increase social conversions across platforms year on year against set KPIs
Requirements:
Degree in a relevant field (e.g., Digital Marketing) or equivalent experience
At least 3 years’ experience in social media marketing or community management
Proven success in delivering and optimising both organic and paid social campaigns against KPIs
Strong practical knowledge of paid social best practices, including optimisation, account structure, bidding strategies, and targeting
Extensive experience in paid social media buying and multi‑channel social advertising
Experience managing and optimising direct response and eCommerce campaigns
Confident using native advertising platforms (Facebook/Instagram, Twitter, LinkedIn, etc.) and maximising ad budgets
Skilled in writing social media content that aligns with brand guidelines and tone of voice
Familiar with social listening tools and feeding insights back into the business
Experience with social CRM
Able to manage and track social media budgets
Strong understanding of major and emerging social platforms and how to use them effectively
Proficient with social reporting tools (e.g., Facebook Insights) and able to extract data from Google Analytics
Experience with Google Tag Manager
Able to write engaging content that drives conversions and builds brand awareness
Comfortable working in a fast‑paced environment with tight deadlines
Experience with multi‑channel attribution
Nice to have:
Charity sector experience
Experience managing influencer or blogger partnerships