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The Walt Disney Company is a leading global entertainment and media organisation, with stories, characters, and experiences that reach audiences in every corner of the world. With operations in more than 40 countries, our teams collaborate across markets to deliver entertainment that is both globally consistent and locally relevant. As a Social Media Coordinator for Disney+, Disney's Direct to Consumer video entertainment service, you will play a pivotal role in shaping the brand's presence across social platforms in Spain. This role is integral to driving audience engagement, building affinity for Disney+ content, and enhancing the overall social media strategy. You will collaborate with cross-functional teams to ensure alignment with marketing, PR, and creative efforts, while leveraging data-driven insights to optimize content and campaigns. Your work will embody Disney’s values of creativity, collaboration, and community.
Job Responsibility:
Plan and implement the local social media strategy, ensuring alignment with Disney+ brand values and objectives
Manage content calendars, scheduling, and publishing of content alongside the social media agency
Grow and nurture Disney+ social channels to ensure the brand is a key player in Spain’s social conversation
Use social listening and data analytics to inform and pivot social strategies, monitor conversations, and refine tone of voice
Collaborate cross-functionally with marketing, PR, local originals, and regional teams to integrate social media into broader communication efforts
Coordinate with paid social leads and brand managers to ensure efficient application of paid social efforts
Requirements:
Exceptional communication skills in Spanish and English, with the ability to adapt tone for diverse audiences
Proven experience in agency management, ensuring strategic alignment and measurable business impact
Strong analytical skills, confident working with data and numbers, with a keen eye for detail
Demonstrated ability in problem-solving through teamwork
Deep understanding of the influencer ecosystem, including talent identification and performance measurement
Ability to work independently and collaboratively in diverse group settings
Proactively identify trends and opportunities to drive action and deliver value
Passionate about social media trends, entertainment, and Disney culture
Bachelor’s degree in a relevant field
Nice to have:
Experience working within the SVOD, TV, or film industry
Proven track record in managing social media campaigns for major brands
Knowledge of social listening tools and analytics platforms
Advanced understanding of digital marketing strategies and audience engagement techniques