Social Media Coordinator

• Supports overall social media strategy, planning and day-to-day execution/maintenance across all of social channels (Instagram, Threads, Facebook, X, Linkedin and YouTube)
• Responsible for day-to-day posting across platforms and engaging with followers both proactively and reactively
• In collaboration with Director of Social Media, develops and executes bi-weekly content calendar including the capturing and editing of content
• Collaborates with cross-functional teams across the organization to collect and identify topics and trends in order to build out content for social media
• Helps expand social media presence, followers and engagement through creative content and storytelling. Contributes to dynamic campaigns and initiatives
• In collaboration with the Director of Social Media, plans live social content capture at events and develops creative shot lists for social content
• Maintains content library and actively collects/produces new assets for use in marketing
• Proactively stays up-to-date on the social media landscape including: platform updates, relevant trends, and the real-time news cycle
• Actively reports, tracks and optimizes performance of social media channels
• Assists the Director of Social Media in content budget planning and tracking
• Liaises with third party agencies and vendors including graphic design, digital ad agency etc.
• Collaborates on all visual assets for the Marketing Department

• Bachelor’s degree in a related field, preferably Journalism, Marketing, Communications, Public Relations, etc.
• Minimum of 2-3 years of experience developing and executing social media marketing strategy
• Strong hands-on experience in with social media marketing campaign management, day-to-day publishing, editorial, content creation, and distribution
• Strong creative copywriting and editing skills
• Social media fluent. You know the relevant platforms and what’s happening on them
• have thorough knowledge of which platforms are relevant to the organization
• Experience with photography and videography with a keen eye for design and ensuring visual uniformity across social channels
• Proficient in Adobe Photoshop, InDesign, Canva and video editing programs & apps
• well-versed in developing social graphics and utilizing latest content creation technology (e.g. Reels)
• Ability to work in a fast-paced work environment that requires strong multitasking skills, time management, and self-starter mentality
• Ability to work independently with an openness to test new ideas
• Strong communicator, decision-maker, and problem-solver
• Highly organized with a strong attention to detail and follow-up, and able to work in a team environment
• Will require some work outside of a traditional Monday through Friday work week and outside normal business hours

experience with social media analytics platforms such as Hootsuite, Meltwater and Dash Hudson