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We are looking for a Social Media Coordinator/Content Creator for a top fashion company in NYC! This is a hands-on content creation role. We are not looking for someone who only coordinates content calendars or manages agencies. The core of this job is making content that performs.
Job Responsibility
Content Creation & Publishing: Concept, shoot, edit, and publish short-form content across Instagram, TikTok, Pinterest, and emerging platforms
Own the social content calendar, identifying opportunities around product launches, campaigns, customer stories, and cultural moments
Capture content at photoshoots, events, team gatherings, and day-to-day brand moments
Write engaging, on-brand captions and social copy
Collaborate closely with the Art Director to ensure content aligns with the visual standards and creative direction of the brand
Community & Creator Partnerships: Support and eventually own creator and UGC partnerships, including sourcing creators, developing briefs, reviewing content, and identifying top-performing creative
Manage day-to-day engagement across social channels, including comments, DMs, and tagged content
Build relationships with customers, creators, and brand advocates
Performance & Growth: Monitor content performance and identify opportunities for improvement
Apply learnings from paid social creative to organic content strategy, and vice versa
Stay current on platform trends, content formats, and emerging opportunities for growth
Requirements
2-4 years of experience in social media, preferably in DTC, fashion, or lifestyle brands
Strong portfolio demonstrating short-form video content creation and storytelling
Proven ability to independently concept, shoot, edit, and publish content
Strong understanding of Instagram, TikTok, and Meta creative best practices, including familiarity with paid social creative and what drives engagement and conversion
Excellent written communication and organizational skills
Able to attend photoshoots, events, and brand activities, with occasional evenings or weekends