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This role is key in shaping how IKEA shows up on social media. You will help create engaging, relevant, and inspiring content that connects with our customers and strengthens our brand in everyday digital interactions. You will work at the intersection of creativity, data, and community, contributing to both brand building and business growth.
Job Responsibility
You will drive the use of user-generated content, curating and amplifying authentic content to increase relevance and trust
You will lead collaborations with creators and influencers, from identification and briefing to execution
You will plan and execute social media moments in collaboration with digital marketing teams, connecting campaigns with trends and real-time opportunities
You will build and nurture communities through active engagement, dialogue, and collaboration with community managers
You will monitor and analyse content performance and continuously optimize content and formats based on insights
You will bring media expertise, tailoring content to each platform for maximum reach and engagement
You will lead the social media side of MarCom campaigns, ensuring clear storytelling and impact
You will lead agency collaboration, from briefing to delivery, ensuring quality and brand alignment
You will own and develop our social media channels, driving growth, relevance, and engagement
Media expertise within media platform & spefic tools (Emplify)
Lead agency cooperation incl. Community management
Requirements
You have experience in social media content creation, community management, or digital marketing
You understand how different social media channels work across paid, owned, earned, and shared media
You are confident working with creators, influencers, and user-generated content
You have a good understanding of social media trends and know how to turn them into engaging brand moments
You are comfortable working with data and insights to evaluate and improve content performance
You enjoy collaborating with different stakeholders and working in a dynamic environment
You are proactive, creative, and not afraid to test new ideas and formats
You communicate clearly and confidently in English, knowledge of one of our local languages is an advantage
What we offer
Fair, open and idea-driven colleagues
Open environment for learning and personal development
Strong global connection
Daily work within international team and possibility to work for more markets