Social Media Content Specialist

• Lead social media strategy for a portfolio of clients, including Lawrence & Schiller’s social accounts, aligning content with each client’s goals and audiences
• Identify cultural and platform trends and translate them into relevant content opportunities
• Write copy and hashtags that reflect each client’s unique voice while optimizing for engagement and discoverability
• Shoot and edit social-first video and photo content, from quick-turn reels and stories to carousels
• Work with agency creative teams to develop ideas and seamlessly integrate social strategies and content into overall campaign plans
• Manage publishing and scheduling of posts across TikTok, Instagram, Facebook, LinkedIn, and emerging platforms
• Engage with audiences by monitoring comments, DMs, mentions, and UGC — building community in real time
• Analyze and report on performance using platform insights and reporting tools, providing actionable recommendations for improvement
• Manage L&S Studio – our agency’s network of content creators
• Collaborate with internal teams (creative, digital, account, media, insights) to align social media with broader campaigns and initiatives
• Guide best practices across clients, educating both colleagues and clients on trends, tools, and platform updates

• 3–5 years of experience in social media marketing, ideally in an agency or multi-brand environment
• Excellent writing skills with the ability to adapt voice across brands and write for short-form, social media storytelling
• Can produce, direct, shoot and edit social-first content that’s optimized for social
• Proficient in shooting photos and video on both phone and camera equipment
• Proficiency with editing tools for both phone and desktop, including Adobe Premier, CapCut and native apps
• Proven track record of building and executing social strategies that drive measurable results
• Proficiency with social publishing and reporting tools
• Comfortable balancing strategy with day-to-day execution
• Naturally curious and plugged into culture, trends, and platform updates
• Strong organizational skills — able to self-manage multiple clients, deadlines, and priorities
• Agility to pivot quickly for real-time moments and adapt content across multiple platforms
• Self-Starter Mentality: social moves fast — we don’t want someone who waits for marching orders but can identify a new idea
• Collaborative mindset to work seamlessly with creative, media, and account teams
• Must provide a portfolio of video, photography and social media creative

Experience with Adobe Creative Cloud is a plus