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Robert Half Logo Robert Half · -

Social Media Content Specialist

United States, Austin · Job Posted June 28, 2026
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Job Description

We’re partnering with a fast-growing company at the center of Austin’s innovation ecosystem, to hire a Social Media Content Specialist. You’ll play a key role in translating complex ideas into engaging, high-performing content that captures attention and drives conversation. This is an opportunity to take full ownership of content creation while influencing how a growing brand shows up in the market.

Job Responsibility

  • Own end-to-end content creation, from ideation to publishing and performance tracking
  • Develop engaging, platform-specific content across LinkedIn, Instagram, TikTok, and X
  • Monitor and engage with audiences—responding to comments, DMs, and conversations in real time
  • Partner with marketing, design, and leadership to align content with campaigns and brand messaging
  • Build and maintain a content calendar aligned to business priorities and key initiatives
  • Stay on top of trends, platform changes, and emerging formats to keep content fresh and relevant
  • Analyze performance and optimize content based on engagement, reach, and conversion insights

Requirements

  • 3 years of experience in social media content creation and community engagement
  • Strong experience creating short-form video content (Reels, TikTok, Shorts)
  • Deep understanding of social platforms and what drives engagement on each
  • Strong writing skills with the ability to adapt tone across audiences and channels
  • A natural curiosity for trends, storytelling, and digital culture
  • Experience managing content for a brand across multiple platforms

What we offer

  • medical, vision, dental, and life and disability insurance
  • 401(k) plan
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