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As a key player in our client's marketing strategy, you will create awareness and engagement through their social media channels. Your mission? To champion the joy of swimming while driving brand interest and conversion!
Job Responsibility:
Develop and execute a vibrant social media calendar aligned with overall marketing strategies
Coordinate and manage social campaigns, ensuring they integrate seamlessly into the wider marketing calendar
Engage daily with the community on Instagram and Facebook, scheduling posts and planning stories
Manage TikTok content weekly, collaborating with creators and engaging the community
Oversee LinkedIn management with a minimum of monthly engagement
Respond to mentions and comments, encouraging interaction and addressing customer queries
Collaborate with relevant creators, brands, and partners to enhance content reach
Craft captivating social content that aligns with the brand's tone of voice, from ideation to execution
Create tailored content for various audiences across Facebook, Instagram, and TikTok
Produce reactive content in response to trending topics
Source and manage content creators for campaigns, ensuring alignment with the brand values
Actively participate in content creation, whether on location or through hands-on production
Collaborate with the marketing designer and content specialist for impactful social media output
Contribute to the monthly production of digital content for trade partners and assist the eCommerce team with email copy
Monitor social performance monthly, translating data into actionable insights
Keep a pulse on online communities to gauge brand sentiment and consumer behavior
Manage paid social execution with support from the marketing team
Assist with wider marketing activities, including events, photoshoots, and partnerships
Facilitate the sharing of plans and insights with global social media teams
Amplify partnerships and customers through social channels
Requirements:
Relevant qualifications in Marketing, Business, or a similar field
3+ years of experience in a similar role, either in-house or at an agency
Proficient in standard office software and social media platforms
Experience with social media management tools like Hootsuite for planning and reporting
Highly creative with strong copywriting skills
Familiarity with content creation tools such as Canva and video editing platforms
Strong organisational skills with the ability to manage multiple projects