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As the Social Media Content Creator, you will be part of our Social Media team and you’ll be creating content for professionals who study alongside their jobs. Through our existing branded social channels such as CIPD Qualifications on LinkedIn (95k followers) and TikTok, you will support student community engagement and raise awareness of CIPD qualifications, career development and membership benefits.
Job Responsibility:
Creating engaging social media content designed specifically for professionals studying towards CIPD qualifications while working in HR or people roles
Collaborating with internal subject matter experts to translate CIPD research, insights and guidance into accessible and engaging social content for the early career audience
Actively engaging with the CIPD community on LinkedIn by recognising and celebrating professional milestones
Identifying opportunities to amplify and share member stories through CIPD channels
Monitoring social media trends and audience behaviours to ensure content remains relevant and engaging
Using performance insights and analytics to optimise content and improve reach with student and early career audiences
Contributing ideas and experimentation with new formats and channels
Working closely with the social media team members to support the delivery of the organisation’s social media strategy
Collaborating with marketing, content, membership and qualifications teams to support campaigns and initiatives aimed at student members and emerging professionals
Requirements:
Experience of managing live social channels
Evidence of growth and or impact on those channels
Experience of content/social media campaign planning
Experience creating engaging social media content
Strong understanding of short-form video and platform-native content formats
Confidence presenting and communicating clearly on camera
Ability to translate complex or professional topics into clear, engaging content
Ability to interpret metrics and use insights to iterate quickly, not just to report
Algorithm awareness
Trend spotting and trialling/testing new ideas
Translating brand voice into social-first content
Experience creating content for career-focused or professional audiences
In-app video editing skills
Experience creating content for platforms such as LinkedIn and TikTok
Interest in workplace trends, HR or professional development
What we offer:
28 days’ annual leave (with the option to buy and sell)