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Social Media Content Creator

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Robert Half

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Location:
United States , Dallas Fort Worth area

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Category:
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Contract Type:
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Salary:

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Job Description:

We’re looking for a hands‑on Social Media Content Creator who can plan, produce, and publish daily content across our social channels—owning the full process from concept → copy → design/motion → publish → measure. You’ll run campaigns end‑to‑end, create graphics and short‑form video, and optimize performance in a fast‑moving, brand‑led environment.

Job Responsibility:

  • Plan & Run Campaigns: Build monthly/weekly content calendars, align themes with launches, promos, and brand moments
  • schedule, publish, and monitor posts across core platforms
  • Create Assets: Design on‑brand graphics, carousels, stories, Reels/TikToks, short‑form videos, GIFs, and simple motion (e.g., text animations, lower thirds, transitions)
  • Write & Edit Copy: Draft captions, hooks, CTAs, and hashtags
  • tailor tone by platform (LinkedIn vs. TikTok, etc.)
  • ensure brand voice and accuracy
  • Community Management: Engage daily (comments/DMs), escalate CX issues, and maintain healthy brand conversations
  • Measure & Optimize: Track KPIs (reach, engagement rate, CTR, saves, video retention), build weekly reports, and iterate using insights (creative, timing, audience)
  • Paid Support (nice to have): Launch/traffic boosted posts and light paid social variants
  • partner with growth/ads team on creative testing
  • Cross‑Functional Collab: Partner with Email/CRM on social‑to‑email handoffs and UTM consistency
  • align with Web/Design/Product on creative specs and brand consistency
  • Asset Management: Maintain organized files, templates, and naming conventions
  • ensure version control and rights/usage tracking
  • Compliance & Accessibility: Follow brand/visual standards, basic accessibility (alt text, captions), and legal/usage guidelines (music, UGC permissions)

Requirements:

  • 2–5+ years in social content creation for a brand, agency, or publisher (portfolio required)
  • Proven ability to own campaigns end‑to‑end—from creative concepting through design, editing, posting, and performance optimization
  • Design & Motion Skills: Proficiency in Canva and/or Adobe Creative Cloud (Photoshop, Illustrator) plus basic motion (Premiere Pro/After Effects or CapCut)
  • Short‑Form Video: Comfortable filming/editing for TikTok/Reels/Shorts
  • strong eye for hooks, pacing, and retention
  • Copywriting: Platform‑savvy, concise writing with clear CTAs
  • understanding of brand voice and storytelling
  • Analytics: Working knowledge of native analytics, UTM basics, and reporting
  • familiarity with GA4 is a plus
  • Tools: Experience with social schedulers (e.g., Hootsuite, Sprout Social, Later, Buffer, Meta Business Suite)
  • basic Figma skills a plus
  • Organization & Speed: Detail‑oriented file management, able to turn content quickly while meeting deadlines
  • Collaboration: Comfortable working cross‑functionally (Design, Growth, CRM, Web, Product) and taking feedback

Nice to have:

  • Experience supporting paid social creative variants (A/B, thumbnails, hooks)
  • Influencer/UGC coordination (briefs, content guidelines, approvals)
  • Light photography skills (product, lifestyle, events)
  • Experience in email/CRM creative (graphics resized/adapted for templates)
  • Industry familiarity: [Retail / eCommerce / SaaS / Consumer / B2B]
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
March 20, 2026

Work Type:
Hybrid work
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