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Social Media Content Creator

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Princess Polly

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Location:
United States , New York City

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Seasonal role for a Social Media Content Creator to create engaging content for Princess Polly's platforms, focusing on the SoHo NYC store and aligning with marketing initiatives.

Job Responsibility:

  • Plan, create, and upload high-quality, trend-driven, viral-worthy content for Princess Polly TikTok, Instagram, and other relevant platforms
  • Support the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content
  • Focus on on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives to maximize impact and engagement

Requirements:

  • Plan, create, and upload high-quality, trend-driven, viral-worthy content for TikTok, Instagram, and other relevant platforms
  • Support the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content
  • Focus on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives
  • Create quality, engaging, on-brand and on-trend TikTok and Instagram content as outlined by Social Media Manager
  • Attend various in-person events as required and create social media content including presenting on Instagram and TikTok Stories
  • Support and collaborate with the Social Media Director, AU + US Content Creators to fulfill social creation briefs for organic and paid platforms
  • Research new trends and pitch new social media ideas to the Social Media Director
  • Be an advocate for our SoHo, NYC Store ensuring consistent retail team members are featured across TikTok and Instagram, organizing in-store days to shoot diverse social content
  • Create engaging TikTok content from end-to-end, including researching relevant trends, conceptualizing content, filming/editing
  • Create, plan, curate and edit Instagram Reels content
  • Create engaging Story content at various brand events and in-store, following processes to upload content in real time
  • Work with the Social Media Director and US + AU Content Creators to plan/schedule daily TikTok content and manually upload videos as required
  • Research, develop and execute strategies to increase TikTok and Instagram engagement and followers
  • Follow stock guidelines ensuring focus products are featured where possible and minimum stock units are adhered to
  • Follow all stock request protocol maintaining a high level of attention to detail to ensure accurate data entry
  • Constantly review and monitor competing brand TikTok and Instagram accounts to measure developments/success and adapt relevant strategies
  • Stay up-to-date on TikTok and Instagram industry news at all times, including app updates, new features
  • Attend the Princess Polly SoHo store every week, capturing quality social media content as per brief provided
  • At times, be a point of contact for influencer in-store guests
  • Support the entire social team by closely following briefs and delivering quality, engaging and on-brand social content for other ad hoc tasks
  • Alert the marketing team of any viral Princess Polly TikTok features to ensure timely marketing promotion of key products
  • Collaborate with the Creative Copywriter to highlight brand personality via TikTok on screen copy and captions
  • Arrange in-store casual shoot times with various retail team members to capture TikTok and Instagram content
  • Positive, helpful and engaging communication with all departments
  • Consistent open communication with the Social Media team and SoHo store Retail team
  • Establish priorities and make timely decisions with the business’s best interests always front of mind
  • Build and maintain strong professional relationships with all third party brands/vendors, models, photographers and suppliers
  • Maintain clear and open communication with the Princess Polly DC to ensure all required stock is sent to HQ in a timely manner
  • Represent Princess Polly well at all times with influencer/agency dealings and remain professional at off site events/meetings
  • Prepare a weekly agenda for the one-on-one meeting with the Social Media Director
  • Attend bi-weekly Social team meetings
  • Attend weekly brainstorm meetings with other Content Creators (if timing suits with working hours)

Additional Information:

Job Posted:
December 11, 2025

Work Type:
Hybrid work
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