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Seasonal role for a Social Media Content Creator to create engaging content for Princess Polly's platforms, focusing on the SoHo NYC store and aligning with marketing initiatives.
Job Responsibility:
Plan, create, and upload high-quality, trend-driven, viral-worthy content for Princess Polly TikTok, Instagram, and other relevant platforms
Support the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content
Focus on on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives to maximize impact and engagement
Requirements:
Plan, create, and upload high-quality, trend-driven, viral-worthy content for TikTok, Instagram, and other relevant platforms
Support the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content
Focus on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives
Create quality, engaging, on-brand and on-trend TikTok and Instagram content as outlined by Social Media Manager
Attend various in-person events as required and create social media content including presenting on Instagram and TikTok Stories
Support and collaborate with the Social Media Director, AU + US Content Creators to fulfill social creation briefs for organic and paid platforms
Research new trends and pitch new social media ideas to the Social Media Director
Be an advocate for our SoHo, NYC Store ensuring consistent retail team members are featured across TikTok and Instagram, organizing in-store days to shoot diverse social content
Create engaging TikTok content from end-to-end, including researching relevant trends, conceptualizing content, filming/editing
Create, plan, curate and edit Instagram Reels content
Create engaging Story content at various brand events and in-store, following processes to upload content in real time
Work with the Social Media Director and US + AU Content Creators to plan/schedule daily TikTok content and manually upload videos as required
Research, develop and execute strategies to increase TikTok and Instagram engagement and followers
Follow stock guidelines ensuring focus products are featured where possible and minimum stock units are adhered to
Follow all stock request protocol maintaining a high level of attention to detail to ensure accurate data entry
Constantly review and monitor competing brand TikTok and Instagram accounts to measure developments/success and adapt relevant strategies
Stay up-to-date on TikTok and Instagram industry news at all times, including app updates, new features
Attend the Princess Polly SoHo store every week, capturing quality social media content as per brief provided
At times, be a point of contact for influencer in-store guests
Support the entire social team by closely following briefs and delivering quality, engaging and on-brand social content for other ad hoc tasks
Alert the marketing team of any viral Princess Polly TikTok features to ensure timely marketing promotion of key products
Collaborate with the Creative Copywriter to highlight brand personality via TikTok on screen copy and captions
Arrange in-store casual shoot times with various retail team members to capture TikTok and Instagram content
Positive, helpful and engaging communication with all departments
Consistent open communication with the Social Media team and SoHo store Retail team
Establish priorities and make timely decisions with the business’s best interests always front of mind
Build and maintain strong professional relationships with all third party brands/vendors, models, photographers and suppliers
Maintain clear and open communication with the Princess Polly DC to ensure all required stock is sent to HQ in a timely manner
Represent Princess Polly well at all times with influencer/agency dealings and remain professional at off site events/meetings
Prepare a weekly agenda for the one-on-one meeting with the Social Media Director
Attend bi-weekly Social team meetings
Attend weekly brainstorm meetings with other Content Creators (if timing suits with working hours)
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