Social Media Content Creator

• Create scroll-stopping video and written social posts
• Use social listening tools to predict wider trends, better understand our customers, our competition, the wider EV industry and climate
• Look for reactive opportunities to build engagement
• Look at the data to help us test, learn and meaningfully improve our content performance
• Be responsible for getting our content from idea to feed
• Prioritise our output week-to-week to keep it timely, fresh and impactful
• Create social-first content that can also be edited for other purposes e.g. in emails, shared by our sales teams
• Know our audiences in and out - and what excites them
• Create content for drivers - potential EV leasing customers
• Create content for people who can get their car through their employer (via salary sacrifice)
• Create content for the decision makers in businesses who could join our salary sacrifice scheme

• At least three years’ work experience in social media and content
• Experience with content creation across Instagram, TikTok, Youtube
• Video production and editing skills
• Social listening experience (we use Brandwatch)
• Content performance analysis and reporting
• You’re ‘chronically online’
• You’re fascinated by the many facets of internet culture and personally use social media a lot
• You have a deep understanding of people, how they think and how they engage with content and social media
• T-shaped development: you’re adaptable and happy to have a crack at everything
• You’re genuinely passionate about making a big green dent in sustainability by convincing more people to drive electric
• Ability to ruthlessly prioritise and think critically
• You have a strong understanding of how content, social media and brand-building in general drive growth in the long term - and can prove and communicate this clearly
• Set high standards for the content we put out
• You’ll have to toe the line on creating fun, quirky content that is compliant with FCA regulations

Dog friendly company