Social Media Content Creator (Contract) Job at 321 Brand + Social House (Chicago)

Job Description

As a Contract Content Creator at 321, you will serve as an on-demand visual storyteller, capturing and creating authentic social media content for our diverse portfolio of client accounts. You'll work remotely with flexibility to travel to client locations throughout Illinois and occasionally neighboring regions for on-site content capture sessions. Your role combines hands-on production skills with platform expertise—shooting compelling photos and videos, then editing and optimizing content for social media platforms using accessible, AI-enhanced tools. This role sits at the intersection of content production, brand storytelling, technical execution, and AI-powered creation workflows. You'll bring expertise in mobile and professional content capture alongside proven ability to quickly understand brand voices and translate business objectives into scroll-stopping visual content. Your production efficiency combined with platform-specific editing skills will enable you to deliver high-volume, high-quality content that drives engagement across multiple client accounts. As part of an AI-first organization, you'll leverage intelligent tools to accelerate editing, enhance creative output, and scale content production while maintaining authentic, brand-aligned storytelling.

Job Responsibility

Travel to client locations throughout Illinois and Midwest for scheduled content capture sessions (typically full day shoots)
Capture high-quality photo and video content using professional and mobile equipment based on project requirements and creative briefs
Direct on-camera talent including business owners, employees, customers, and team members to create authentic, engaging content
Scout and utilize diverse locations, lighting conditions, and environments to create visually dynamic content that tells compelling stories
Capture B-roll footage, process documentation, before/after transformations, team culture moments, and customer testimonials
Work efficiently to maximize content output during limited on-site windows, capturing multiple content concepts per session
Adapt shooting approach based on industry context—from roofing job sites and medical facilities to real estate properties and legal offices
Ensure all captured content meets technical specifications for social media platforms including resolution, aspect ratios, and lighting quality
Edit captured content into platform-optimized social media posts using tools like CapCut, Canva, and other accessible editing applications
Create content in multiple formats and aspect ratios (9:16 for Stories/Reels, 1:1 for feed posts, 16:9 for YouTube) from single capture sessions
Leverage AI-powered editing tools for automated captioning, scene detection, color correction, and audio enhancement to accelerate production
Add text overlays, graphics, transitions, music, and effects that align with platform trends and client brand guidelines
Edit content to optimal lengths for each platform (15-30 seconds for Reels/TikTok, 60-90 seconds for longer-form content)
Ensure brand consistency across all edited content including color grading, typography, logo placement, and visual style
Use AI tools for creative enhancement including background removal, object replacement, visual effects, and content optimization
Organize and deliver edited content with clear file naming conventions and platform-specific specifications
Stay current on social media platform trends, audio trends, editing styles, and content formats across Instagram, TikTok, Facebook, LinkedIn, and YouTube
Adapt editing approach based on platform best practices—from fast-paced TikTok content to polished LinkedIn business videos
Incorporate trending audio, effects, and formats while maintaining brand authenticity and professional standards
Optimize content for maximum organic reach including strategic use of hooks, captions, hashtags, and engagement drivers
Utilize AI-powered trend analysis tools to identify viral formats and incorporate them into client content strategies
Create native platform content that feels authentic to each channel rather than repurposed across all platforms
Test and iterate on content styles based on performance data and platform algorithm changes
Review creative briefs and content strategies from Social Media Manager to understand client objectives, brand voice, and content requirements
Participate in pre-production planning calls to align on shoot concepts, deliverables, and creative direction
Provide creative input and recommendations based on on-site observations and platform expertise
Deliver content that authentically represents client brand while incorporating engaging, scroll-stopping creative elements
Accept feedback and make revisions efficiently to ensure final content meets client expectations and strategic objectives
Communicate proactively about production timelines, technical challenges, and creative opportunities
Maintain organized asset libraries with raw footage and edited content for future use and adaptation
Quickly understand diverse business models and industries including roofing, legal services, real estate, healthcare, home services, and professional services
Navigate various work environments professionally—from construction sites and medical facilities to corporate offices and residential properties
Respect client confidentiality, privacy requirements, and industry-specific compliance considerations (HIPAA for healthcare, attorney-client privilege, etc.)
Represent 321 professionally during on-site shoots, building positive relationships with client teams and on-camera talent
Adapt shooting and directing style to make diverse subjects comfortable on camera, from executives to field technicians
Work independently with minimal supervision, managing your own production workflow and meeting deadlines consistently

Requirements

3+ years of experience in content creation, social media production, or video production, preferably creating content for business or brand accounts
Strong portfolio demonstrating social media content across multiple platforms, industries, and content formats
Expertise in mobile and professional content capture using smartphones, DSLRs, or mirrorless cameras with understanding of lighting, composition, and audio
Advanced proficiency with CapCut, Canva, and other accessible editing tools for creating social media content efficiently
Experience using AI-powered editing and creation tools (ChatGPT for scripting, AI video editors, automated captioning, background removal, etc.) to accelerate production
Comfort with emerging AI tools for content enhancement including generative fill, object removal, audio cleanup, and visual effects
Deep understanding of social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube with knowledge of platform-specific best practices
Ability to direct on-camera talent and create comfortable, authentic performances from business owners, employees, and customers
Strong technical understanding of video formats, aspect ratios, frame rates, resolution, and export settings for social media optimization
Experience creating content for business services industries such as home services, professional services, real estate, or healthcare is highly valued
Excellent organizational skills with ability to manage multiple client projects, tight deadlines, and revision requests simultaneously
Reliable transportation and willingness to travel to client locations throughout Los Angeles and the Southern California regions
Professional demeanor with ability to represent client brands and agency professionally during on-site shoots
Flexibility to accommodate varied scheduling including occasional weekend or evening shoots based on client needs and availability
Self-motivated and independent with ability to problem-solve on location and deliver consistent quality without hands-on supervision
Strong communication skills with ability to understand creative direction, ask clarifying questions, and provide status updates proactively
Attention to detail ensuring technical quality, brand consistency, and error-free deliverables
Bonus: Experience with Adobe Premiere Pro, After Effects, or professional editing software for complex projects
Bonus: Drone operation experience and FAA Part 107 certification for aerial content capture
Bonus: Photography skills for capturing still images alongside video content
Continuous learner who stays current on social media trends, content formats, editing techniques, and AI tools

Nice to have

Experience with Adobe Premiere Pro, After Effects, or professional editing software for complex projects
Drone operation experience and FAA Part 107 certification for aerial content capture
Photography skills for capturing still images alongside video content

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