Social Media & Community Specialist Job at RemotivateJobs (Houston)

Job Description

We're looking for a bold, creative Social Media Specialist who can turn snack moments into scroll-stopping content and help build a brand people genuinely want to follow. The role is for someone who lives and breathes social media, isn't afraid to try new ideas, and can spot a trend before everyone else. You'll develop our social strategy, create engaging content, manage influencer and brand partnerships, and bring the Evie's Snacks brand to life through creative storytelling across digital channels and in-market events.

Job Responsibility

Develop and execute the brand's social media strategy, content calendar, and day-to-day channel management for Evie's Snacks organic social media platforms while working closely with the Marketing Manager to repurpose content for paid media ads
Create engaging social-first content, including photos, videos, reels, stories, graphics, and copy that supports brand initiatives and product launches
Capture content at events, demos, trade shows, retail activations, and community engagements
Monitor social trends, platform updates, and performance metrics to optimize content and engagement
Maintain a consistent brand voice and visual identity while leveraging user-generated content opportunities
Track & report on social media KPIs, including engagement, reach, and audience growth, using insights to inform content strategy and improve performance
Manage influencer and creator relationships from outreach and negotiation through campaign execution and reporting
Lead product seeding, gifting, ambassador, and affiliate programs to drive awareness and engagement
Identify and cultivate strategic brand partnerships, coordinating co-branded campaigns, content collaborations, giveaways, and cross-promotional opportunities
Build and maintain relationships with creators, community leaders, and partner brands that align with company goals
Serve as the primary voice of the brand across social platforms, fostering authentic relationships with consumers, advocates, and partners
Manage community engagement across all Evie's Snacks platforms including liking, hearting, messages, commenting on owned and earned content, as well as partner and retailer brands
Field and respond to consumer feedback via DMs and public messages ensuring a positive follow-up experience for the consumer
Monitor consumer sentiment, feedback, reviews, and emerging conversations across social platforms, identifying trends and insights to share with Sales, Operations, and other cross-functional teams to inform decision-making and improve the customer experience

Requirements

2+ years of experience in social media (Instagram, TikTok, & emerging platforms) and content experience required – current knowledge of industry trends, best practices, and emerging technologies in social media space
Strong photography, videography, and content editing skills, with an ability to understand a writing style for social media captions
Trend hunter & pop culture enthusiast – strong awareness of trends and are in the know
Proficiency in Canva and basic graphic design principles, with the ability to create on-brand social graphics
Strong organizational skills with the ability to manage multiple projects simultaneously
Ability to work occasional evenings and weekends for events, activations, and community programs
Comfort of up to 25% overnight travel for demos, trade shows, and marketing activations

Nice to have

Bachelor's degree in Marketing, Communications, Public Relations, or related field preferred
Experience in consumer brands, food & beverage, retail, or CPG brands is a plus
Valid driver's license and reliable transportation preferred

What we offer

Medical, Dental, and Vision
Paid time off
Employer-sponsored 401k plan

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