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The Social Media and Community Manager will be responsible for owning and executing Awin’s global social media and community management strategy. Reporting to the Global Head of Brand and Communications, you will be the voice of our brand, a charismatic digital conversationalist able to effortlessly communicate with our customers to tell the Awin story and solve their needs, no matter how big or small. You are strategic and able to collaborate closely with regional marketing teams and our paid social freelancer to create effective, holistic and data-driven social media campaigns utilising both organic and paid promotion to support the wider company strategy. This position is offered under a 1-year temporary contract.
Job Responsibility:
Analyse and refine Awin’s current social media strategy across 10 markets
Create an enhanced social media strategy across LinkedIn, Instagram, TikTok, Facebook and X
Create both organic and paid social media campaigns
Report on all social media activity performance on a monthly, bi-annual and annual basis
Moderate, listen and engage regularly with our social media and community members
Develop an enhanced employee advocacy strategy
Work closely with Awin’s Design team to create visual social media assets
Requirements:
Avid user of social media across key channels including LinkedIn, Facebook, Instagram and TikTok
Clever and compassionate copywriting skills across multiple channels
Confident owning key projects and responsibilities, with proven minimum two years’ experience creating and executing a social media strategies, preferably for a B2B company
Comfortable managing and allocating budgets, with proven experience
Minimum two years’ experience successfully managing social media and online communities
Strategic and creative mindset, with minimum two years’ experience creating and executing organic and paid social media campaigns, across LinkedIn, Facebook, Twitter and Instagram with proven experience of improving brand awareness, engagement and leads
Strong analytical skills, able to report and optimise campaigns based on data-driven decisions
Personable, able to communicate effectively with team members and stakeholders
Analytical, always questioning and looking to improve on results
Self-sufficient, able to work autonomously
Collaborative, able to work as part of a team
Problem-solver, able to be solution led
Proactive, able to take initiative to get tasks done
Confident, able to lead by example and advise others on all thing social
Organised, able to comfortably plan and manage workload
Microsoft Office applications – Word, Excel, PowerPoint
Google Analytics
Social media management tools (Hootsuite a bonus, but other tools accepted too) for planning, scheduling, monitoring and analysing
Nice to have:
Previous experience with employee advocacy
Previous experience working in a B2B company and/or global team structure