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This role is responsible for defining and scaling EMJ's social presence into a best-in-class, high-trust digital ecosystem for healthcare professionals. You will build and own a bold, insight-led social and brand strategy that grows a highly engaged global HCP community while ensuring EMJ's brand identity is consistently strong, credible, and differentiated across all platforms. You will transform EMJ's social channels from broadcast-led content distribution into a two-way, community-driven environment that strengthens brand authority, increases visibility, and deepens engagement with key healthcare audiences. By combining audience growth, brand stewardship, content direction, and community development, this role sits at the centre of how EMJ shows up in the market.
Job Responsibility
Define and scale EMJ’s social presence into a best-in-class, high-trust digital ecosystem for healthcare professionals
Build and own a bold, insight-led social and brand strategy that grows a highly engaged global HCP community
Ensure EMJ’s brand identity is consistently strong, credible, and differentiated across all platforms
Transform EMJ’s social channels from broadcast-led content distribution into a two-way, community-driven environment
Own and deliver a multi-platform social growth strategy focused on increasing reach, followers, and engagement across key HCP audiences
Drive sustained audience expansion through both organic and employee-led amplification
Own the consistency, tone, and positioning of EMJ across all social channels
Define social content pillars and storytelling frameworks that translate editorial and scientific content into compelling, platform-native narratives
Design and implement a proactive engagement strategy, including comment monitoring, social listening, and direct interaction
Develop and manage SLT employee personal branding programmes to amplify thought leadership
Guide the creative direction of social content, ensuring consistency in visual identity, messaging, and storytelling
Build and manage a structured influencer and external advocate programme
Monitor sentiment and engagement to ensure EMJ’s social presence maintains accuracy, credibility, and professional integrity
Requirements
Social Media Strategy: 3-4 yrs proven experience in social media strategy, brand management, or audience/community growth
Platform & Algorithm Understanding: Strong understanding of social platform dynamics, algorithms, and engagement drivers
Community Engagement & Building: Experience building and managing online professional communities and an engaged follower audience
Stakeholder Communication: Excellent communication skills with experience engaging both internal stakeholders and external audiences
Brand Voice & Narrative Management: Experience shaping or managing brand tone, messaging, or narrative across digital platforms
Continuous Optimisation: A strong desire to test new formats, elevate creative standards, and move beyond basic execution through consistent monitoring and data-backed enhancements to performance.
Proactive Trend Monitoring: Proven ability to stay on the pulse of emerging platform developments, algorithm shifts, and new channels, with a track record of applying these insights to drive results.
Nice to have
HCP Audience Understanding: Strong understanding of healthcare professional audiences and/or regulated content environments
Content Creation & Storytelling: An Content creation experience (copywriting, short-form video, or social-first storytelling)
Executive & Personal Brand Management: Experience managing executive or employee personal branding programmes
Healthcare / B2B Industry Experience: Experience in healthcare, scientific publishing, or B2B media environments