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Koala Logo Koala · -

Social Media & Community Lead

Australia, Sydney · Job Posted February 21, 2026
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Job Description

The Social Media & Community Lead is responsible for running, scaling, and continuously improving Koala’s local social and community in the Australian market. You own day-to-day execution, community management, creator output, and platform performance, while developing a strong local-market social plan aligned to Koala’s global social strategy.

Job Responsibility

  • Own the Australian execution of our Global organic strategy
  • Execute social-first thinking and tactics
  • Own and oversee the social media budget
  • Own the social content roadmap and planning frameworks for Australia
  • Set the standards for community moderation and creator engagement
  • Own and oversee the local market influencer and partnership ecosystem
  • Guide the team on who we work with and how we brief
  • Oversee influencer and UGC output before it goes live
  • Shape and lead Koala’s community approach
  • Guide the management of online community spaces
  • Lead social-first and community-led activations
  • Oversee the creation and curation of compelling content
  • Collaborate with the Creative Team
  • Ensure clear systems for organising assets
  • Own social performance reporting and insight generation
  • Partner closely with the Growth team

Requirements

  • Senior social leader with experience at scale (hundreds of thousands to millions of followers)
  • Deep understanding of platforms like Instagram, TikTok, YouTube
  • Experience leading influencer and partnerships strategies
  • Strong creative instincts and credibility
  • Insight-led and audience-obsessed
  • Experience leading or growing social creative teams
  • Commercially minded
  • Comfortable with ambiguity in fast-moving environments

What we offer

  • Hybrid working (~3 days in office)
  • Generous time off (volunteer, parental, Koala life leave)
  • Fully stocked kitchen with healthy local produce
  • Pet-friendly office
  • Free Koala products with 'mates rates'
  • Employee Assistance Program with unlimited sessions
  • Career acceleration via Learning Management platform
  • Community connection initiatives (BCorp Certified, WWF Partnership, volunteer days)

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